Marketing – Finding Clients

The humble business card!

25th April 2026

In 2026, the physical business card is more relevant than ever as a tool for personal connection. This post explores why traditional card sizes and high quality stock beat digital alternatives when it comes to leaving a professional, lasting impression.

Finding your niche – do you really need one?

23rd April 2026

Don’t let the “niche” myth stall your business launch. This guide explains why experience and passion are far more important than specialising early on, and how your perfect niche will naturally reveal itself through actual work.

Your Mindset For Networking

20th April 2026

Networking nerves are often just excitement in disguise. This article challenges the common fears Virtual Assistants face when entering a room of strangers and provides a no-nonsense mindset shift to help you build confident, lasting professional relationships.

The Discovery Call Checklist

19th April 2026

Preparing for discovery calls is vital for any professional Virtual Assistant. This guide covers the essential questions potential clients will ask, from fee structures and contracts to modern concerns like AI usage, data privacy, and insurance. Learn how to lead with authority and ensure a perfect client fit every time.

How to effectively promote your lead magnet

17th April 2026

A lead magnet is only as good as the strategy used to promote it. This guide provides a direct, actionable plan for Virtual Assistants to showcase their expertise and grow their mailing lists using their website, social media, and strategic partnerships.

Selling without selling – how to talk about what you do

16th April 2026

Networking is not limited to formal events. This guide explores how to talk about your Virtual Assistant business in everyday situations without being pushy, using the 80/20 rule and a problem-solution approach.

Stop trying so hard in your VA Business

14th April 2026

Stop trying to copy other people’s versions of success. To build a sustainable VA business, you must move away from imitation and find your own natural flow. This post explores why authenticity and professional mentorship are the real keys to standing out in the UK VA industry.

Wise up to PR for your VA business

10th April 2026

Public relations is not a one-off event; it is a daily discipline. Award winning entrepreneur Antonia Chitty shares five direct strategies to elevate your Virtual Assistant business, from consistent media outreach and strategic wall planning to the essential art of cultivating long term customer loyalty through regular, high value communication.

Surround yourself with the right people

6th April 2026

Isolation is a common trap for Virtual Assistants working from home. Surrounding yourself with the right mix of peers and mentors is essential for business growth, professional support, and personal mental clarity.

How to manage expectations and gain high client satisfaction

22nd March 2026

Every client starts with an expectation of how working with you will look and feel. If you leave those expectations to chance, you risk your reputation. Managing satisfaction is not about working harder; it is about having the right mindset and the right systems in place. From the way you present your pricing on your website to how you handle a mistake, every touchpoint matters. It is time to drop the guesswork, tighten up your onboarding, and make doing business with you the easiest decision your client makes all year.

About AMANDA

Amanda Johnson is not just a mentor; she is a catalyst for transformation in the Virtual Assistant industry, helping professionals not only start but scale their businesses to new heights. Her dedication to her clients’ success is matched only by her commitment to integrity, honesty, and empowerment.