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Marketing and Social Media

Christmas Client Gifts and Cards: What You Can and Cannot Claim

1st November 2026

christmas client gifts and cards what you can and cannot claim feature
Sending Christmas cards and gifts to clients is a lovely gesture, but do you know what you can actually claim back? Here is a straightforward guide to the HMRC rules, so you can say thank you without any nasty surprises in your accounts.

Can Virtual Assistants offer Black Friday Promotions in 2026?

23rd October 2026

black friday
Can VAs get involved in Black Friday? Yes, but slashing your hourly rate is not the way to do it. Here is my no-nonsense guide to Black Friday and Small Business Saturday 2026 for UK VAs: smarter offers, looking after the clients you already have, and getting your capacity sorted before you sell a thing.

The three levels of visibility you need to get more VA clients

5th September 2026

the three levels of visibility you need to get more va clients feature
Referrals are a nice bonus, not a strategy. If you want more clients for your VA business, here are the three levels of visibility you actually need to work through.

How to Build a VA Brand That Actually Reflects Who You Are

1st September 2026

how to build a va brand that actually reflects who you are feature
Your brand is not just a logo. For VAs especially, it is everything: how you communicate, how you show up, how consistent you are across every touchpoint. Get the foundations right and your brand becomes one of the most powerful tools you have for attracting the right clients and building a business that actually reflects who you are.

Website legal requirements for UK Virtual Assistants

24th August 2026

website legal requirements for uk virtual assistants feature
Building a lovely website is only half the job. Getting it legally compliant is what marks you out as a professional. Here’s exactly what UK law expects on your VA website, spelled out plainly, no jargon.

VA Website Essentials: What Every Virtual Assistant Needs

24th August 2026

va website essentials what every virtual assistant needs feature
Thinking about building a website for your VA business? Here’s exactly what you need on it, from your domain and hosting through to photos, pricing and SEO. No fluff, just the essentials to get right from day one.

How to Answer “What Do You Do?” With Confidence

25th June 2026

how to answer what do you do with confidence feature
Every VA dreads the question “so, what do you do?” at networking events, and it is no wonder. Summing up everything you do in one sentence while under pressure is genuinely hard, and a poor answer can leave the wrong impression. The good news is that with a bit of preparation, you can turn this dreaded question into the start of a great conversation, and even your next client relationship. Here’s how to answer it with confidence, whether you have years of VA experience or you are just starting out.

How to Stand Out as a VA in 2026

21st June 2026

how to stand out as a va feature
Standing out as a VA is not about being the loudest or undercutting everyone on price. It is about clarity, consistency, and delivering work you are genuinely proud of. Here is what actually makes the difference between blending in and being remembered.

How to stop social media taking over your life

20th June 2026

how to stop social media taking over your life feature
Social media is one of the most powerful tools available to a VA, but only when you are actually in charge of it. If your feed is noisy, your time is disappearing and your accounts are full of contacts that serve no purpose, it is time for a proper audit. Here is how to take back control.

Social Media Etiquette Every VA Should Know

14th June 2026

social media etiquette every va should know feature
Social media can be a powerful tool for growing your VA business, but some common habits could be costing you clients before they even get to know you. Here are five things worth stopping right now.

About AMANDA

Amanda Johnson, Founder of VA Training Academy®, Military Veteran, VA Coach Trainer and Mentor - wearing her miniature medals

Amanda Johnson is not just a mentor; she is a catalyst for transformation in the Virtual Assistant industry, helping professionals not only start but scale their businesses to new heights. Her dedication to her clients’ success is matched only by her commitment to integrity, honesty, and empowerment.

VACT logo - home of the VA training academy, the UK VA Conference and the UK VA Awards

Welcome to our refreshed home!

We’ve given VACT’s VA Training Academy® a makeover, but your favourite resources are still here. 

Check it out, update your bookmarks, and let us know what you think of our new look – we’re excited!

Be sure to explore our updated courses and free resources too. We’ve got awesome new stuff coming that you won’t want to miss.

Thanks for joining us!

VACT logo - home of the VA training academy, the UK VA Conference and the UK VA Awards

Welcome to our refreshed home!

We’ve given VACT’s VA Training Academy® a makeover, but your favourite resources are still here. 

Check it out, update your bookmarks, and let us know what you think of our new look – we’re excited!

Be sure to explore our updated courses and free resources too. We’ve got awesome new stuff coming that you won’t want to miss.

Thanks for joining us!