VA Interviews

An Interview with Clare Farthing

18th April 2026

“If it is to be, it’s up to me.” After facing redundancy twice in one year, Clare Farthing traded the corporate world for the New Forest coast to launch her own business. In this “Wednesday Wisdom” feature, the 2016 Best Newcomer VA award-winner discusses the importance of having a “Success Buddy,” the transition from VA to Business Coach, and why treating your business like a professional venture, rather than a hobby, is the ultimate key to long-term success.

Running My Business – My Way!

1st April 2026

Many VAs believe they must follow a set of unspoken rules to be successful. Reflecting on my time with the late, great Judith Morgan, I explore why conforming is a trap and how true business success only comes when you align your work with your own values and family life.

7 reasons to let go of comparisonitis

28th March 2026

In the VA world, looking at what others are doing is human nature, but using their highlight reel as your yardstick is a trap. If you are ready to stop “faking it” and start building a business based on your actual strengths, it is time to address comparisonitis head-on.

Lessons from Top Female Entrepreneurs for VA Business Success

24th March 2026

Learn how to build a successful Virtual Assistant business by emulating the habits of top female entrepreneurs. This post covers the importance of market research, building a support network, finding accountability, and investing in your own professional development through the VA Momentum Course.

An Interview with Gwen Backhouse

7th February 2026

In this instalment of our interview series, we speak with Gwen Backhouse, the award winning founder of Curlew Secretarial Solutions. Gwen shares her journey from working as a PA to building a thriving, multi award winning Virtual Assistant business from her dining room table. She discusses the importance of community, positive mindset, and why collaboration always beats competition in the VA industry.

How to choose a VA Coach / Mentor / Trainer for you

20th November 2025

Choosing the right support to help you set up your Virtual Assistant business is a minefield. In an unregulated industry, anyone can claim to be an expert. So, how do you spot the professionals from the cowboys? I share the brutal truth and the 8 specific questions you must ask the trainers you are talking to.

VA Interview with Caroline Buist

14th July 2025

Caroline Buist is a VA and copywriter. I’m ‘glass half full’ (most of the time) and love to have a laugh. I’m addicted to learning new things and challenging myself and I’m on a personal mission to continuously develop and improve my skills, knowledge and processes.

VA Interview with Fiona Pedley

6th June 2025

I’m Fiona and I’m the owner of Fiona-Your VA. Fiona-Your VA specialises in helping petpreneurs manage their businesses by helping them reduce their workload and maximise their time so they can achieve that all-important work-life balance.

VA Interview with Sam Hogwood

7th May 2025

In this reviewed and updated blog, Sam Hogwood reflects on her inspiring evolution: from the City to becoming a VA and then a Copywriter. Discover the story behind Escape From The City and the key moments that drive her passion for helping businesses articulate their message. Learn from her journey and gain valuable advice.

About AMANDA

Amanda Johnson is not just a mentor; she is a catalyst for transformation in the Virtual Assistant industry, helping professionals not only start but scale their businesses to new heights. Her dedication to her clients’ success is matched only by her commitment to integrity, honesty, and empowerment.