Marketing – Finding Clients

Why Clients Choose One VA Over Another

7th November 2026

You’ve learned the skills, set up your business and you’re showing up, pitching and applying. Yet time and again, someone else gets the client. It’s one of the most frustrating parts of building a VA business, and it’s rarely talked about honestly. The truth is that clients are not choosing the most skilled VA. They’re choosing the one who feels easiest to trust, easiest to talk to and easiest to work with. In this post I break down exactly what clients weigh up when they compare VAs, why piling on more skills won’t fix the problem, and the practical changes that will make you the VA who gets chosen.

Can Virtual Assistants offer Black Friday Promotions in 2026?

23rd October 2026

Can VAs get involved in Black Friday? Yes, but slashing your hourly rate is not the way to do it. Here is my no-nonsense guide to Black Friday and Small Business Saturday 2026 for UK VAs: smarter offers, looking after the clients you already have, and getting your capacity sorted before you sell a thing.

Has traditional networking died as a result of social media?

7th September 2026

Social media hasn’t killed networking, it’s just added another tool to the box. Here’s why in-person networking still matters for your VA business, and how to build a plan that actually gets you out the door.

How to Answer “What Do You Do?” With Confidence

25th June 2026

Every VA dreads the question “so, what do you do?” at networking events, and it is no wonder. Summing up everything you do in one sentence while under pressure is genuinely hard, and a poor answer can leave the wrong impression. The good news is that with a bit of preparation, you can turn this dreaded question into the start of a great conversation, and even your next client relationship. Here’s how to answer it with confidence, whether you have years of VA experience or you are just starting out.

Should you go networking over the summer

23rd June 2026

Business relationships require consistent nurturing, even during the summer months. This post explores how Virtual Assistants can maintain momentum through marketing automation, proactive networking, and authentic engagement to ensure their business remains visible and trusted all year round.

How to Stand Out as a VA in 2026

21st June 2026

Standing out as a VA is not about being the loudest or undercutting everyone on price. It is about clarity, consistency, and delivering work you are genuinely proud of. Here is what actually makes the difference between blending in and being remembered.

Understanding Value Ladders: What They Are and What They Mean for Your VA Business

12th June 2026

If you have ever looked at someone’s website and noticed they offer everything from a free download right through to a high-end programme or VIP day, you have already seen a value ladder in action. Understanding how they work is useful on two levels: it helps you structure your own VA business more effectively, and it helps you make far more sense of the businesses you support. Here is what you need to know.

What Is a VA Brand Identity and Why Does Your Business Need One?

11th June 2026

If you are not clear on your brand identity, you are making it harder for the right clients to find you, recognise you, and choose you. Your brand identity is not just a logo or a colour scheme. It is your values, your voice, and everything that sets you apart from every other VA out there. Here is what you need to know to get clear on yours.

Retention of clients for business success

6th June 2026

Clients are not just a line on your income spreadsheet. They are the reason your VA business exists. So why do so many VAs treat client retention as an afterthought? Here is why valuing the clients you already have is one of the smartest business decisions you can make.

About AMANDA

Amanda Johnson is not just a mentor; she is a catalyst for transformation in the Virtual Assistant industry, helping professionals not only start but scale their businesses to new heights. Her dedication to her clients’ success is matched only by her commitment to integrity, honesty, and empowerment.