Should you have pricing on your VA website?

Stop Hiding Your Prices: Why Transparency Wins in Your VA Business

It is a hotly debated topic: should you have pricing on your VA website? As someone who has trained a lot of VAs and mentored many through the VA Momentum Course, I know how many of you are still wrestling with this subject. There are pros and cons for both sides of the argument, but it is ultimately a decision only you can make.

What I can do is share the most important points to consider when deciding whether to have pricing on your VA website. These points will help you focus on what is truly important to your business and help you decide whether advertising your prices is the right move to help your clients on their buying journey.

The pros and cons of having pricing on your VA website

When it comes to the primary arguments against advertising prices on your website, it often comes down to the following:

• It can deter potential clients from getting in touch.

• Pricing can appear restrictive.

• Competitors may undercut you.

And if I were to narrow down the main reasons why you should have your prices on your website, it would be because it:

• Increases trust.

• Avoids awkward conversations during the discovery call.

• Saves you time.

Minimise the buying hurdles

When it comes to attracting and converting clients, you need to think about what you need to do to make the purchase as simple and easy as possible for them.

I believe people should sell as they like to buy. Would you buy a washing machine without knowing the price? Probably not. You would want to do your research and know what the different prices were before making a decision to buy.

It is the same with your business. Clients want to do their research and know what they are getting for their money. They also want it to be as painless and straightforward as possible to buy from you when they are ready to get started.

Be transparent in your business

I personally feel that having pricing on your VA website is critical if you want to be transparent in your business. It helps alleviate any fears and worries a client may have about jumping on a call with you. They do not want any nasty surprises, and they do not want the embarrassment of wanting to work with you only to find they cannot afford your rates.

Your prices help attract the right clients

Having prices helps filter out those who are not willing to invest in you. It also enables you to stand out from other VAs. Whether that is due to the specialised skills you have to offer or the experience you bring to the table, your prices help set expectations. The right clients will come to you because you appeal to them.

You can still cater for bespoke services

If you offer bespoke services and struggle to give clear hourly rates or package prices on your website, you can still provide a guide. Opt for a starting from price, or show a price range to help clients make an informed decision as to whether they can afford to work with you.

Pricing is a hotly debated topic, but in my opinion, it has a simple solution. Opt for what makes it easy for your ideal clients to take the next step. That way, you are making the entire customer journey a more pleasant experience for them and a less embarrassing one for both of you.

Over to you. What do you think about having pricing on your VA website? Is it something you do or something you are struggling with? Share your thoughts in the comments below.