Marketing and Social Media

How to stand out in a competitive market

2nd March 2026

Do you ever feel intimidated by other Virtual Assistants who seem more successful than you? The “comparison trap” is common, but the solution isn’t just working harder; it is refining your brand. Your brand is more than a logo; it is your business personality and the unique value you provide. Learn how to research your competitors, identify your true benefits, and build a VA business that stands out from the crowd.

How to improve your business with social media

26th February 2026

Social media is more than just a place to check in with friends—it is a powerful engine for business growth that is here to stay. But are you actually using it to your advantage, or just scrolling? To move beyond “vanity metrics” like likes and follows, you need a strategy that turns followers into a loyal community. Discover the five simple steps to building authentic relationships, raising your professional profile, and turning your social presence into a captive audience for your business.

Show Your Personality on Social Media

22nd February 2026

If you do nothing but post about your business, your followers will get bored. Showing your personality isn’t “fluff”—it’s an essential strategy to build the trust needed to land high-quality clients.

How NOT to Waste Your Time with Social Media

19th February 2026

“I don’t have time for social media!” It’s a common refrain among Virtual Assistants, but the truth is you don’t have time to waste. If your social media activity feels like a massive time suck with zero rewards, you’re likely falling into a few common traps. From picking the right platforms to balancing your content mix, here is how to transform your social media into a productive lead-generation tool without losing your day to the scroll.

5 Things VAs Should Know About Finding Clients on LinkedIn

12th February 2026

LinkedIn is an essential platform for Virtual Assistants to build professional relationships. This post outlines how to avoid spam tactics, the importance of the golden rule in networking, and why providing consistent value is the key to attracting ideal clients naturally.

The Importance of Testimonials

9th August 2025

Testimonials are a brilliant way to show the world what you do. They’re a vital part of your marketing, as word-of-mouth recommendations are one of the most effective ways to promote your business, even in today’s digital world. Even if you’re a new virtual assistant (VA), it’s a good idea to get into the habit of asking for testimonials from every client. A positive testimonial can be the final piece of evidence a potential customer needs to choose you over a competitor. But many people feel shy about asking for them, so this guide will show you how to get started.

What pages should you have on your VA website?

11th April 2025

No matter where you are in your business journey, you’re going to find yourself wanting to create a website. But this then leads to questions such as – what pages should you have on your website, how should you lay your site out etc. Your website needs to portray a professional image, that goes without saying. But it can and should show your personality. As mentioned in an earlier blog on our site (what does your website say about you?) your website ultimately needs to fulfil a function – it needs to grow your business – so what’s the best way to set one up and what pages should you include?

What does your website say about you?

11th April 2025

Many business owners want a website that looks visually appealing and is attractive to their potential clients, and why not? After all, your website is your online business card, plus it portrays both the level of client you deal with and your overall professionalism – but does it actually say what it needs to say about you?

Want to attract more traffic to your website?

21st February 2025

This blog post, originally published 13 years ago, highlighted the importance of blogging for driving traffic to your Virtual Assistant (VA) website. While the core message remains relevant, the digital landscape has evolved significantly. Let’s refresh these ideas and explore modern strategies to attract potential clients.

It’s not that important, it’s just a profile pic right?!

21st November 2024

This is a guest blog from the UK VA Conference official photographer Katie Needle. If you are still using a photo of yourself from 10 years ago, or that one from a mate’s wedding where you’ve zoomed in on yourself or, *gasp* even worse you don’t have a photo of yourself on your profile THEN you are wasting valuable online real estate to connect with potential clients.

About AMANDA

Amanda Johnson is not just a mentor; she is a catalyst for transformation in the Virtual Assistant industry, helping professionals not only start but scale their businesses to new heights. Her dedication to her clients’ success is matched only by her commitment to integrity, honesty, and empowerment.