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Marketing and Social Media

The Power of Purposeful Quotes and Memes

25th March 2026

the power of purposeful quotes and memes (1)
Inspirational quotes and memes are more than just filler content. When used with a clear strategy, they build brand awareness, encourage engagement, and drive traffic to your website and courses.

How to get your first client as a Virtual Assistant

17th March 2026

how to get your first client as a virtual assistant feature
Starting a Virtual Assistant business is an exciting leap, but the “how do I get my first client?” question can feel overwhelming. It’s not about a single magic trick; it’s about the right headspace, a solid plan, and consistent action. We’re breaking down 10 actionable steps—from identifying your ideal customer to mastering the follow-up to help you move from “aspiring VA” to “business owner.”

20 blog titles for your Virtual Assistant Business in 20 minutes

14th March 2026

20 blog titles in 20 minutes feature
Stop waiting for inspiration and start planning. As a VA, your expertise is your best marketing tool. Here is a straight-talking, 20-minute exercise to build a 20-week content calendar that speaks directly to your clients’ needs.

Staying At The Forefront Of The VA Marketplace

14th March 2026

staying at the forefront of the va marketplace feature
The VA marketplace is busy, but “busy” isn’t an excuse for being invisible. To thrive, you must be memorable. From identifying your unique “why” to understanding that value is never just about price, here is how to position yourself at the forefront of the industry.

Find your authentic voice on social media

12th March 2026

find your authentic voice on social media feature
Finding your authentic voice is the secret to social media success for Virtual Assistants. Learn how to balance professionalism with personality by identifying your core traits, speaking like a human, and embracing vulnerability to build genuine trust with your target audience.

How to generate PR for your business

10th March 2026

how to generate pr for your business feature
Stop hiding behind your screen. Generating PR for your Virtual Assistant business does not require a massive budget, but it does require a plan. From speaking engagements and blogging to leveraging local charity connections, these ten straight talking strategies will help you build authority, increase visibility, and attract the right clients without wasting time or money.

Newsletters – should your business have one?

9th March 2026

newsletters should your business have one feature
Stop wondering what to do with your mailing list and start mastering email marketing. This post covers how to build authentic subscriber relationships, whether a newsletter suits your business model, and what content actually provides value to your audience.

Why having a marketing strategy is important

7th March 2026

why having a marketing strategy is important feature
Stop firing content into the void. To grow your VA business, you must understand the difference between a marketing strategy and a marketing plan. Learn how to identify your market gap, define your target audience, and create a flexible map that leads to actual, measurable results rather than just busy work.

Benefits of an Editorial Calendar

6th March 2026

benefits of an editorial calendar feature
An editorial calendar isn’t just a nice-to-have; it is a command-and-control tool for your business. If you want to eliminate overwhelm and stop the “blank screen” panic, you need a plan. Here are seven reasons why.

Are you selling what your clients want to buy

2nd March 2026

are you selling what your clients want to buy feature
The Virtual Assistant industry is growing, but growth often breeds complacency. It is easy to assume that basic admin support will always be enough, but “good enough” is a dangerous mindset for a business owner. If you want to scale, you must stop guessing what your clients want and start asking. From regular business reviews to thinking outside your original niche, here is how to ditch the fluff and build a VA business that provides genuine, tailored solutions.

About AMANDA

Amanda Johnson, Founder of VA Training Academy®, Military Veteran, VA Coach Trainer and Mentor - wearing her miniature medals

Amanda Johnson is not just a mentor; she is a catalyst for transformation in the Virtual Assistant industry, helping professionals not only start but scale their businesses to new heights. Her dedication to her clients’ success is matched only by her commitment to integrity, honesty, and empowerment.

VACT logo - home of the VA training academy, the UK VA Conference and the UK VA Awards

Welcome to our refreshed home!

We’ve given VACT’s VA Training Academy® a makeover, but your favourite resources are still here. 

Check it out, update your bookmarks, and let us know what you think of our new look – we’re excited!

Be sure to explore our updated courses and free resources too. We’ve got awesome new stuff coming that you won’t want to miss.

Thanks for joining us!

VACT logo - home of the VA training academy, the UK VA Conference and the UK VA Awards

Welcome to our refreshed home!

We’ve given VACT’s VA Training Academy® a makeover, but your favourite resources are still here. 

Check it out, update your bookmarks, and let us know what you think of our new look – we’re excited!

Be sure to explore our updated courses and free resources too. We’ve got awesome new stuff coming that you won’t want to miss.

Thanks for joining us!