Marketing – Finding Clients

Are you selling what your clients want to buy

2nd March 2026

The Virtual Assistant industry is growing, but growth often breeds complacency. It is easy to assume that basic admin support will always be enough, but “good enough” is a dangerous mindset for a business owner. If you want to scale, you must stop guessing what your clients want and start asking. From regular business reviews to thinking outside your original niche, here is how to ditch the fluff and build a VA business that provides genuine, tailored solutions.

How to stand out in a competitive market

2nd March 2026

Do you ever feel intimidated by other Virtual Assistants who seem more successful than you? The “comparison trap” is common, but the solution isn’t just working harder; it is refining your brand. Your brand is more than a logo; it is your business personality and the unique value you provide. Learn how to research your competitors, identify your true benefits, and build a VA business that stands out from the crowd.

Authenticity Check-In: Are You Delivering What You Promise or Just Pretending To?

21st February 2026

Authenticity is a buzzword people are likely tired of hearing, yet it remains a vital concept. It is time for a reality check. Ask yourself: are you actually delivering what you promise, or are you just pretending? Authenticity defines the level of honesty associated with you and your business. If you are truly authentic, your personality shines through your marketing and your business practices match your mission statement. You do not just talk about it; you live it.

Master the art of selling your VA services, with confidence

12th February 2026

Selling is not about being pushy or “convincing” people to part with their money. It is about professional alignment. If you are struggling to find clients, it is time to stop performing and start listening. Here is how to master the art of the discovery call and charge what you are worth without apology.

A Strategy for Preparing for a Successful Discovery Call

28th November 2025

Stop losing high-value clients because of low confidence or weak messaging. This is a straight-talking guide on why your mindset (not your price) is the real problem. We cut through the ‘what ifs’ and show you the exact shift needed to articulate your unique value, take control of discovery calls, and stop being compared to cheaper VAs.

Nervous about Networking – don’t be!

28th November 2025

Are you worried about sounding “salesy” when networking? Stop! I share a direct, no-nonsense approach: Your authentic passion for your business is your best tool. Learn the confidence mindset shift—it’s not all about you—and get practical UK icebreakers that work. Ready to stop guessing and start growing?

Tips on How to Confidently Handle Enquiries

15th November 2025

Does handling new enquiries send you into a frenzy? Stop selling! As a VA, your goal is to add value and solve your prospect’s challenges. I share my direct, step-by-step advice on how to be prepared, come across as a confident business owner, and handle client calls the right way.

The Importance of Testimonials

9th August 2025

Testimonials are a brilliant way to show the world what you do. They’re a vital part of your marketing, as word-of-mouth recommendations are one of the most effective ways to promote your business, even in today’s digital world. Even if you’re a new virtual assistant (VA), it’s a good idea to get into the habit of asking for testimonials from every client. A positive testimonial can be the final piece of evidence a potential customer needs to choose you over a competitor. But many people feel shy about asking for them, so this guide will show you how to get started.

3 Unusual Places to Find JV Partners

7th August 2025

Navigating the solo business world can be a grind. You’re the CEO, the marketing department, and the social media manager all in one. But what if there was a way to dramatically expand your reach without doubling your workload? That’s where a powerful strategy called a joint venture (JV) comes in.

What is a One-to-One Meeting?

14th June 2025

You’ve been to the networking events. You’ve perfected your 60-second pitch, collected a stack of business cards, and smiled through countless conversations over coffee. But are these meetings translating into the high-quality clients and trusted collaborations your Virtual Assistant business needs to thrive? I remember coming home from my first networking meeting, disappointed that no-one had signed a contract, ready to work with me… I was a good PA / EA. I was an ex Royal Navy Logistics Officer – surely everyone wanted me to be their VA!

About AMANDA

Amanda Johnson is not just a mentor; she is a catalyst for transformation in the Virtual Assistant industry, helping professionals not only start but scale their businesses to new heights. Her dedication to her clients’ success is matched only by her commitment to integrity, honesty, and empowerment.