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Marketing – Finding Clients

How to Use Storytelling on Your VA Business Website

4th June 2026

how to use storytelling on your va business website feature
If someone lands on your VA website and cannot quickly see themselves reflected in your content, you have already lost them. Not because your services are wrong for them, but because nothing connected. People do not hire a VA because they read a list of services and thought “yes, that will do.” They hire someone they feel they know, someone they trust, and someone whose story made them think “she gets it.” That is the power of storytelling, and most VA websites are not using it anywhere near enough.

How to market your VA business in Facebook communities

3rd June 2026

how to market your va business in facebook communities feature
Facebook groups are one of the most popular ways VAs look for clients, but most VAs are using them wrong. Too many groups, no consistency, and no plan. Here is how to show up with purpose, build genuine visibility, and turn Facebook communities into a real business development tool.

Why testimonials are worth their weight in gold

28th May 2026

why testimonials are worth their weight in gold feature
In a world of AI and digital skepticism, plain text testimonials are no longer enough. This post explores how Virtual Assistants can use verified platforms like Google Reviews and TrustIndex, alongside video content and dated proof, to build an unshakeable professional reputation.

Why VAs Who Adapt Right Now Will Be the Ones Still Standing in Five Years

26th May 2026

why vas who adapt right now will be the ones still standing in five yearsfeature
Six questions. I hear them every single week from VAs across the UK. How do I get clients to pay me what I am worth? How do I stand out when every other VA looks the same? How do I stay relevant when clients think AI can do my job? They are all valid. And they all point to the same root problem. Most VAs are not positioning themselves as essential. They are positioning themselves as available. And available is easy to replace. Essential is not.

The art of saying thank you

23rd May 2026

the art of saying thank you feature
In a fast paced digital world, basic manners and the art of saying “thank you” are often overlooked. This post explores why social media leads to “noisy” interaction and how Virtual Assistants can build stronger professional relationships by prioritising meaningful, personal connections over broad digital reach.

Choosing the right clients: 3 questions every VA must ask

14th May 2026

3 questions before taking on a new client feature
Not every client is a good client. This post outlines three essential questions Virtual Assistants must ask during the discovery phase to ensure financial compatibility, task alignment, and a professional fit that supports business growth.

Business networking: Why it is exactly like dating

6th May 2026

business networking why it is exactly like dating feature
Networking is the lifeblood of a Virtual Assistant business, but many people approach it the wrong way. By viewing networking through the lens of dating, you can focus on authentic relationship building, effective follow ups, and the patience required to turn a first meeting into a long term professional partnership.

Do you have to be an Expert in Everything as a VA

4th May 2026

do you have to be an expert in everything as a va feature
You don’t need to be a guru to start a successful Virtual Assistant business. This article explores why your current skills and a proactive attitude are often exactly what clients need, and why “expert status” is a myth that holds too many VAs back.

Where do I find networking for my VA business

26th April 2026

where do i find networking for my va busines feature
Networking is the lifeblood of a Virtual Assistant business, but finding the right group is key. This guide explores the best ways to find high-value networking opportunities, including the UK VA Conference, leveraging the VA Help Desk, and using AI to find direct event links.

Should you have pricing on your VA website?

26th April 2026

should you have pricing on your va website feature
Deciding whether to list prices on your Virtual Assistant website is a common struggle. This post explores the pros and cons of price transparency, how it builds trust, and why it helps you attract the right clients while saving time for everyone involved.

About AMANDA

Amanda Johnson, Founder of VA Training Academy®, Military Veteran, VA Coach Trainer and Mentor - wearing her miniature medals

Amanda Johnson is not just a mentor; she is a catalyst for transformation in the Virtual Assistant industry, helping professionals not only start but scale their businesses to new heights. Her dedication to her clients’ success is matched only by her commitment to integrity, honesty, and empowerment.

VACT logo - home of the VA training academy, the UK VA Conference and the UK VA Awards

Welcome to our refreshed home!

We’ve given VACT’s VA Training Academy® a makeover, but your favourite resources are still here. 

Check it out, update your bookmarks, and let us know what you think of our new look – we’re excited!

Be sure to explore our updated courses and free resources too. We’ve got awesome new stuff coming that you won’t want to miss.

Thanks for joining us!

VACT logo - home of the VA training academy, the UK VA Conference and the UK VA Awards

Welcome to our refreshed home!

We’ve given VACT’s VA Training Academy® a makeover, but your favourite resources are still here. 

Check it out, update your bookmarks, and let us know what you think of our new look – we’re excited!

Be sure to explore our updated courses and free resources too. We’ve got awesome new stuff coming that you won’t want to miss.

Thanks for joining us!