How to Use Testimonials to Boost Your Business
Testimonials are a brilliant way to show the world what you do. They’re a vital part of your marketing, as word-of-mouth recommendations are one of the most effective ways to promote your business, even in today’s digital world.
Even if you’re a new virtual assistant (VA), it’s a good idea to get into the habit of asking for testimonials from every client. A positive testimonial can be the final piece of evidence a potential customer needs to choose you over a competitor. But many people feel shy about asking for them, so this guide will show you how to get started.
What Exactly Is a Testimonial?
A testimonial is a written or recorded statement from a satisfied client. It talks about their experience with you and your business, and it supports your credibility and expertise. Testimonials are not just a nice thing to have; they are proof that other people trust you and value your services.
Why Are Testimonials So Important?
People are more likely to buy from you when they know, like, and trust you. A strong testimonial portfolio is one of the best ways to build this trust. It shows that you can deliver what you promise. You’ll be surprised how many great testimonials you can collect once you start asking.
How to Get and Use Testimonials Effectively
1. Just Ask for Them
This might sound simple, but if you don’t ask, you won’t get them. While many clients will be delighted with your work, they don’t always think to tell you. Don’t be afraid to ask for a recommendation.
Make it easy for them. You could email or phone clients to ask for a few words. Let them know the testimonial doesn’t need to be long. You could even offer to include a link to their website alongside their comments.
Use LinkedIn. LinkedIn has a great feature for requesting recommendations. A good strategy is to write a recommendation for someone first, which often prompts them to write one for you in return.
Time it right. The best time to ask for a testimonial is right after you’ve finished a job and the client is still feeling thrilled with your work. As part of your final project follow-up, simply ask for a few words about their experience.
2. Don’t Forget Google Reviews
Google reviews are now a must-have for any business. They are powerful because a customer has to be logged into their Google account to leave one, which adds a layer of authenticity. This shows potential clients that the review is from a real person and not something you could have made up yourself.
Make it a priority. After a successful project, ask your clients to leave a review on your Google Business Profile. You can even send them a direct link to make it quick and easy.
Show them off. Google reviews often appear at the top of search results, but you can also link to your Google Business Profile on your website and social media channels to highlight them.
- You can leave us a google review here: https://g.page/r/CQtl1rtC2-J1EAE/review
3. Share Your Success
When you get a positive testimonial, don’t keep it to yourself. Share it! This will not only strengthen your online reputation but also act as a thank you to the person who took the time to write it for you.
Add them to your website. Create a dedicated testimonial page or feature them on your homepage and service pages. Here’s ours: https://vatrainingacademy.co.uk/about/testimonials/
Post on social media. Share your success on platforms like LinkedIn, Facebook, and Instagram.
Use them in marketing materials. Include testimonials in your leaflets, presentations, and newsletters. A great tip is to use a testimonial during your ‘one-minute pitch’ at your next networking event. It’s a memorable way to introduce yourself.
Different Types of Testimonials
Testimonials can be both written and recorded. Both are effective, but they work in different ways.
Written Testimonials: These are short quotes or reviews that are easy to display on your website and in other marketing materials.
Video Testimonials: A video of a client talking about your service can be incredibly powerful. It allows potential customers to see and hear the real person and feel their genuine enthusiasm.
Conclusion
Go ahead and start collecting testimonials and feel proud of them. Using them strategically can make a big difference in promoting your business and attracting new clients.
