Marketing – Finding Clients

s your messaging coherent? Is your pricing accessible? If you aren’t seeing the sales results you want, it’s time to look at your process from the client’s perspective. Follow these 5 steps to refine your offers and turn your VA business into a client-attracting machine.

I am honoured that we have Paul Avins featured on the blog today.  A couple of years ago, when I was still supporting clients as their Virtual Assistant, I was introduced to Talent Dynamics and Paul, when Paul ran a session for the Mastermind Group that I was part of.  I have always found it interesting how my personality profile was so accurate, in fact it’s a bit spooky to read it all when it it is documented out in front of you.  Although a client of mine, who was also in the room had a real lightbulb moment when they could now understand that when they asked me to do a particular thing for their business and I procrastinated over it big time, that it really was working against my flow!  You will love the insights that Pauls shares with us today in “Why knowing your clients Profile can make your life Heaven or Hell!”

Marketing a VA business on a budget in 2026 requires a focus on value over volume. From short-form video to strategic collaborations, learn how to build relationships and grow your brand without a massive financial investment.

Get your business name right, and your marketing flows. Get it wrong, and you’ll be stuck explaining yourself forever. Here are five no-nonsense steps to picking a name that works for your VA business.

Discover 7 powerful referral strategies to grow your VA business, from reward schemes and client discounts to strategic partnerships with other VAs.

Learn why referrals are your most powerful marketing tool and get a step-by-step guide on how to ask for them, qualify leads, and build a professional reputation.

Stop wasting money on marketing that doesn’t work. Learn how to use the right communication tools to attract clients and build a sustainable VA business.