Marketing – Finding Clients

What to call yourself and the services you offer

20th March 2026

In the world of business growth, the titles can get incredibly “muddy.” From Virtual Assistants to Chief of Staffs, the lines between implementation and integration are often blurred by industry jargon and title snobbery. Drawing on my military background, I’m stripping away the corporate fluff to look at these roles through the lens of “Commander’s Intent.” Whether you need someone to “clear your plate” or “build a scalable engine,” this guide breaks down the modern support squad by the only metric that actually matters: the output they produce for your business.

How to get your first client as a Virtual Assistant

17th March 2026

Starting a Virtual Assistant business is an exciting leap, but the “how do I get my first client?” question can feel overwhelming. It’s not about a single magic trick; it’s about the right headspace, a solid plan, and consistent action. We’re breaking down 10 actionable steps—from identifying your ideal customer to mastering the follow-up to help you move from “aspiring VA” to “business owner.”

Staying At The Forefront Of The VA Marketplace

14th March 2026

The VA marketplace is busy, but “busy” isn’t an excuse for being invisible. To thrive, you must be memorable. From identifying your unique “why” to understanding that value is never just about price, here is how to position yourself at the forefront of the industry.

Follow up – how often?

12th March 2026

Are you a “send and pray” business owner? Many of us send a single proposal and hope for the best, but statistics show that 80% of sales require at least five follow-ups to close. Learn how to master the art of the follow-up without being pushy, understand why “no” often just means “not yet”, and discover how to use the follow-up process to vet your future clients.

How to generate PR for your business

10th March 2026

Stop hiding behind your screen. Generating PR for your Virtual Assistant business does not require a massive budget, but it does require a plan. From speaking engagements and blogging to leveraging local charity connections, these ten straight talking strategies will help you build authority, increase visibility, and attract the right clients without wasting time or money.

Newsletters – should your business have one?

9th March 2026

Stop wondering what to do with your mailing list and start mastering email marketing. This post covers how to build authentic subscriber relationships, whether a newsletter suits your business model, and what content actually provides value to your audience.

Why having a marketing strategy is important

7th March 2026

Stop firing content into the void. To grow your VA business, you must understand the difference between a marketing strategy and a marketing plan. Learn how to identify your market gap, define your target audience, and create a flexible map that leads to actual, measurable results rather than just busy work.

Reframing the Consultation: It Starts with Your Mindset

3rd March 2026

The process of winning a new client begins long before the consultation starts. It begins with you. Stop letting “What if” doubts hold you back and start leading your prospective clients with authority and a prepared mindset.

Why do people use a VA?

3rd March 2026

Think the VA market is saturated? Think again. Using insights from The Telegraph and industry leaders, this article explores why delegation is a business necessity in 2026 and why now is the perfect time to launch your VA career. No fluff, just the facts on industry demand.

Why outsourcing to a VA is so difficult

3rd March 2026

Outsourcing is a significant hurdle for most business owners, often stalled by fears over trust, control, and GDPR compliance. This post explores how Virtual Assistants can identify these “personal demons” and lead the process with professional authority, ensuring a secure and productive partnership for both parties.

About AMANDA

Amanda Johnson is not just a mentor; she is a catalyst for transformation in the Virtual Assistant industry, helping professionals not only start but scale their businesses to new heights. Her dedication to her clients’ success is matched only by her commitment to integrity, honesty, and empowerment.