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There are a lot of people out there telling you that you need to invest in training. Courses, programmes, memberships, masterclasses, all of it promising to transform your VA business if you just sign up.
So let me be straight with you from the outset, because that is how I operate.
Not everyone needs the same training. Some people need a solid foundation to get started. Some need to plug specific gaps. Some are further along and need something more strategic. And some, if they are being honest with themselves, are using the search for the perfect course as a way to avoid actually getting on with it.
This blog is not a sales pitch. It is a practical guide to help you work out what you actually need, so that whatever you invest in, whether that is time, money, or energy, goes in the right direction.
Start here. Ask yourself honestly: what is the thing that is currently stopping you from moving forward?
If the answer is that you lack specific knowledge or skills that are directly relevant to setting up or running your VA business, then yes, training is likely a good investment. If the answer is that you are not sure where to start, feel overwhelmed, or keep second-guessing yourself, then structured training with proper support could make a significant difference.
But if the answer is that you are procrastinating, waiting until everything feels perfect, or collecting courses without implementing them, more training is not the solution. Action is.
Be honest. It matters.
A good starting point is a straightforward audit of where you are right now. Think about the following areas and assess yourself honestly against each one.
On the business side: do you understand how to set up and run a VA business, not just how to do the work? There is a significant difference between being an excellent PA or administrator and knowing how to operate as a business owner. Pricing, client management, contracts, boundaries, financial planning, marketing yourself consistently, these are skills that many VAs have never had to think about before, and they matter enormously.
On the skills side: do you have the specific capabilities your ideal clients need? Are there services you want to offer but do not yet feel confident delivering? Are there gaps that are actively costing you clients or income?
On the confidence side: do you know what you are doing and why, or are you winging it and hoping for the best? Confidence built on solid knowledge is very different to bravado built on nothing. The first is sustainable. The second tends to unravel under pressure.
Write it down. What you are strong in, where you need to develop, and what is currently an obstacle to your progress.
The training that is right for you will depend significantly on where you are in your VA journey.
If you are considering becoming a VA and have not yet taken the leap, the priority is getting clear on the fundamentals: what a VA business actually looks like, what it takes to run one, and whether it is the right path for you. You do not need the most advanced or expensive programme on the market. You need something that will walk you through the essentials and help you build a business that is set up properly from the start.
If you are a new VA who has launched but is not yet where you want to be, the focus shifts. You have made a start, which takes courage, but now you need to turn that start into something sustainable. That might mean tightening up your processes, getting clearer on your niche, improving how you attract and convert clients, or building your confidence in the commercial side of running a business.
If you are more established but have hit a plateau, you are likely looking at something more strategic: how to work with associates, how to grow without burning out, how to position yourself more effectively, how to increase your income without simply adding more hours.
It is also worth being aware of the market you are operating in. Is the VA industry in your area or sector growing or becoming more crowded? Are there other VAs already serving the niche you want to work in? Are there skills gaps you could fill that would make you more competitive?
These are not reasons to panic. They are useful information. Knowing where the opportunities are and where the pressure points exist helps you make better decisions about where to focus your development.
If you are just starting out and budget is a genuine constraint, or if you want to test the water before committing to a larger investment, the Kick Start Your VA Business Programme is designed for exactly that situation. It is a 12-module programme that takes you through the process of setting up and launching your VA business in 12 weeks or less. It is affordable, practical, and delivered through a combination of workbooks, templates, and swipe copy that you can actually use. No fluff, no filler. You can find out more here: vatrainingacademy.co.uk/services/kick-start-your-va-business-course
If you are serious about building a VA business that is sustainable, profitable, and built on solid foundations, the VA Momentum Course is my flagship programme. It covers everything: business strategy, tools and technology, client management, marketing, financial planning, and working with associates. It is comprehensive because running a VA business is comprehensive, and anything less would leave you with gaps. For those who want the full package, there is also a bundle option that combines the VA Momentum Course with the VA Membership, giving you ongoing support alongside the core training. Find out more here: vatrainingacademy.co.uk/services/va-momentum-course
One of the most important things to acknowledge when you are assessing your own training needs is the gap between what you know and what you do not yet know exists. The areas where you feel most confident are not always the areas where you are strongest. And the things that will make the biggest difference to your business are not always the things that are most obvious to you right now.
That is not a criticism. It is just the reality of building something from scratch in an industry you are still learning. Good training, delivered by someone who has been where you are and knows the landscape, shortens that learning curve considerably.
The question is not whether training is worth investing in. For most VAs, it is. The question is which training, at which stage, is going to give you the clearest return.
Work out where you are. Be honest about where the gaps are. Then invest accordingly.
If you are not sure where to start, feel free to get in touch. That is what I am here for. I am on the Society of Virtual Assistants Trainers List and I am also an SVA Advisory Board member.
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Amanda Johnson is not just a mentor; she is a catalyst for transformation in the Virtual Assistant industry, helping professionals not only start but scale their businesses to new heights. Her dedication to her clients’ success is matched only by her commitment to integrity, honesty, and empowerment.
We’ve given VACT’s VA Training Academy® a makeover, but your favourite resources are still here.
Check it out, update your bookmarks, and let us know what you think of our new look – we’re excited!
Be sure to explore our updated courses and free resources too. We’ve got awesome new stuff coming that you won’t want to miss.
Thanks for joining us!
We’ve given VACT’s VA Training Academy® a makeover, but your favourite resources are still here.
Check it out, update your bookmarks, and let us know what you think of our new look – we’re excited!
Be sure to explore our updated courses and free resources too. We’ve got awesome new stuff coming that you won’t want to miss.
Thanks for joining us!