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Why “Having It All” is Hindering Your VA Business

2nd April 2026

stop chasing the illusion

Stop Chasing the Illusion: Why “Having It All” is Hindering Your VA Business

It is natural to want your business to succeed. In the digital age, we have front-row seats to the lives of industry experts and “gurus” who appear miles ahead of us. We see the polished photos, the income claims, and the curated lifestyle. If we are being honest, it is easy to want a piece of that for ourselves.

Used correctly, that can be a powerful motivator. It can be the fuel that keeps you going when the day-to-day reality of running a VA business gets difficult. However, there is a flip side. Looking at others can become a major sticking point if your goals are not actually in alignment with who you are.

The Myth of “Having It All”

When you see someone on social media who seems to have the perfect balance of success, money, and family, it is easy to assume that “having it all” is the source of their happiness.

It isn’t.

Usually, one of two things is happening behind those posts. Either that person has identified exactly what matters to them and is genuinely happy because they have secured it, or they are selling an illusion. Many people project a “perfect” lifestyle specifically to sell a product that promises to help you achieve the same.

Define Your Own Version of Success

You do not need to “have it all.” You need to have what is important to you.

Success looks different for everyone. For many of my trainees, it means working from home, choosing their own hours, and being present when their children get home from school. They want to cover the bills and have enough left over for family holidays. For others, success might be scaling an agency or working as a high-level executive assistant to international clients.

You must understand your own values. It is a waste of your energy to push toward a version of success that includes things you don’t even care about. If you don’t value a laptop on a beach, why are you making it a goal?

Authenticity Over Appearance

At the end of the day, you want to be happy with what you do and how you live. That requires a level of honesty and straight talking with yourself.

Dig deep. What are your actual skills? What brings you alive? Once you know your values, implement them into your business model. Stop trying to be the “pink and fluffy” version of a VA if that isn’t who you are. When your business reflects your authentic self, you will find the fulfilment you’ve been working for.

If you are looking for more perspective on building a business that works for you, I recommend browsing our Interview with series on the blog. It is designed to show you the “art of the possible” without the sugar-coating.

Are You Ready to Build Your Business?

If you are ready to stop looking at others and start building your own success, we can help.

  • The VA Momentum Course: Our comprehensive, CPD-accredited programme that gives you the exact tools you need to launch and grow.

  • The VA Membership: If you are starting out with a limited budget, you can access our Kick Start Your VA Business Course as part of our monthly membership community.

Success isn’t about a guru’s blueprint. It’s about your formula.

About AMANDA

Amanda Johnson, Founder of VA Training Academy®, Military Veteran, VA Coach Trainer and Mentor - wearing her miniature medals

Amanda Johnson is not just a mentor; she is a catalyst for transformation in the Virtual Assistant industry, helping professionals not only start but scale their businesses to new heights. Her dedication to her clients’ success is matched only by her commitment to integrity, honesty, and empowerment.

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VACT logo - home of the VA training academy, the UK VA Conference and the UK VA Awards

Welcome to our refreshed home!

We’ve given VACT’s VA Training Academy® a makeover, but your favourite resources are still here. 

Check it out, update your bookmarks, and let us know what you think of our new look – we’re excited!

Be sure to explore our updated courses and free resources too. We’ve got awesome new stuff coming that you won’t want to miss.

Thanks for joining us!