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This is a guest blog from Clare Veal of Aubergine Legal.
Exceptionally good at administration and highly competent in a wide range of tasks and functions, Virtual Assistants are ideally suited to taking on a number of tasks without the need for in-depth direction from their clients. However, in the past year or two, we’ve seen another productivity-enhancing development – Artificial Intelligence, otherwise known as AI. Actually, since we’re on the subject of time-saving we’ll be using the abbreviations VA (Virtual Assistant) and AI (artificial intelligence) in this AI guide for VAs.
Although AI is supposedly set to improve various aspects of human existence, there’s no doubt it has the potential to further capabilities in work, and businesses worldwide will be seeking to take advantage of this. The issue, however, is that AI is no replacement for human intelligence – not yet anyway. It still makes mistakes and there are also some potentially serious risks to consider and manage.
Since AI is essentially a processing tool and VAs are responsible for optimising productivity for clients, AI is set to be a game-changing force in the world of virtual assistance. Especially for VAs who are early adopters. However, when incorporating AI into work practices and exploring the various tools and uses, there are a few things you must know and also some potential legal issues to be aware of.
AI is not generally recommended as a research tool. An AI platform only has access to information it’s been exposed to and, in some circumstances, this information may be misleading, inaccurate, biased or simply out of date. When using a search engine to seek out information, most of us will be screening results and scrutinising sources to ensure reliability.
When we instruct AI to conduct research for us, we do not always know the sources. Even if these are stated they must be double-checked as AI may misinterpret information or lose context as it repurposes the content, it might even present a work of fiction as a case study because it isn’t always able to spot the difference.
Here are some tips for virtual assistants to ensure accuracy when using AI:
Test AI Automations – If you set up AI automations, either for yourself, your clients or your client’s customers, then you will need to regularly test these to ensure they’re operating as desired.
Relying solely on AI to produce work – especially ‘original’ content – can be risky. Moreover, it can result in poor quality work for the client because AI tools are incapable of original thought and therefore the content it outputs can be fairly basic and uninspiring without human editing and contribution.
Here are a few ways virtual assistants can still ensure quality when working with AI:
When selecting which AI tools and platforms you may want to harness to improve efficiency, it’s essential to conduct proper research. You’ll want to research the AI’s creator, their track record and reputation, especially concerning security. It can be wise to seek trusted advice and recommendations from both other VAs and also those with some technical knowledge. Of course, where a client may need you to make use of their AI systems you’ll have less control. When accessing client systems, especially those with artificial intelligence, you should make sure you only ever use it for that particular client and don’t input any personal information. Most importantly, you should obtain a basic knowledge of how each AI tool you use works. Understand its decision-making process and limitations to ensure you can fully harness its potential without overestimating it or trusting it with tasks it is unequipped to properly handle.
When using AI in the course of client work, transparency is key. You should be upfront about when and how you use AI (especially if you are inputting personal data into an AI system).
To ensure legal compliance, accountability and clarity, VAs using AI should:
If you are a virtual assistant using AI tools, then you might need to update your terms and conditions as well as your privacy policy. To learn more about how to do this, refer to my AI Legal Toolkit which includes a number of AI disclaimers for various uses.
If you’d also like to update your current terms and conditions, I have a legal pack designed solely for VAs you can view here, including terms and conditions (which have data processing clauses), an associate agreement, and all the documents you need for your website. Or if you would prefer a solicitor to draft or redraft your terms and conditions, please get in touch.
Whilst it may be tempting to downplay or avoid discussing use of AI for your client work, there are a few reasons why it’s important to be transparent about AI usage with clients:
Copyright for templates, designs and other content you create with AI may not be automatically assigned to you in the same way they are automatically the property of the creator under UK law, because the AI provider may be considered the author, or author. This depends not only on the terms and conditions of the AI provider but also on future legislation and regulations. Hence, it will be essential to keep up with any new laws around AI, especially regarding copyright, as the tools themselves and the legislation around them continues to develop. Furthermore, AI-generated content is still in the early stages and there is still a significant risk that the AI may infringe on existing copyrights when generating images, text or designs. To mitigate this risk, VAs must ensure they check sources, edit AI-generated content and ensure compliance with UK copyright laws. In some cases, you may be able to cite and credit sources. In other circumstances, it may be wiser to create original work rather than risk leaving yourself or your client liable for copyright infringement as a result of using AI.
Best Practise for VAs using AI
Virtual assistants and artificial intelligence should be able to work together to increase productivity and benefit clients, making day-to-day tasks simpler and optimising time and skill sets. While there are AI tools that may help with scheduling, content creation, administration, transcription and data analysis, these tools must be used with knowledge and awareness.
Over-reliance on AI without human oversight can undermine professional credibility and even risk client confidentiality. You must also, as mentioned above, be mindful of data protection and intellectual property.
We are all still learning how to harness the powers of AI but we are also watching as the legal world works out how we will preserve existing rights and freedoms whilst embracing these new technologies. Every person using AI in their professional lives – and particularly VAs who stand to enhance their productivity using AI – must ensure they understand how it works and implement processes for proper usage and compliance.
My AI Legal Toolkit navigates you through helpful checklists and provides necessary template policies and inserts for your legal documents to ensure compliance with data protection and IP laws.
Clare Veal is a highly experienced commercial lawyer and the founder of Aubergine Legal, a firm specialising in commercial, intellectual property, e-commerce, consumer, and data protection law. With a focus on providing expert legal advice to businesses, Clare has established herself as a trusted resource in the legal community.
Based in Haslemere, UK, Clare offers a range of services tailored to meet the needs of modern businesses. Her expertise extends to various practice areas, including IT law, media and marketing law, and e-commerce law. Clare is known for her friendly, approachable manner and her ability to explain complex legal concepts in clear, understandable terms
Website: https://www.auberginelegal.co.uk/
Connect with Clare on Linkedin
Amanda Johnson is not just a mentor; she is a catalyst for transformation in the Virtual Assistant industry, helping professionals not only start but scale their businesses to new heights. Her dedication to her clients’ success is matched only by her commitment to integrity, honesty, and empowerment.
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We’ve given VACT’s VA Training Academy® a makeover, but your favourite resources are still here.
Check it out, update your bookmarks, and let us know what you think of our new look – we’re excited!
Be sure to explore our updated courses and free resources too. We’ve got awesome new stuff coming that you won’t want to miss.
Thanks for joining us!