Ever wondered how to find Guest Blogging opportunities for your Virtual Assistant Business
Guest blogging is a fantastic way for virtual assistants to get their name out there. It’s all about writing a blog post for someone else’s website, and it’s a powerful tool many VAs aren’t using in their marketing. When you guest blog, you’re not just getting your name in front of potential clients; you’re also boosting your own site and building your reputation.
There are so many perks to guest blogging. You can:
Build backlinks to your website, which is great for your site’s ranking on Google.
Gain exposure and reach a new audience.
Showcase your expertise and establish yourself as a go-to expert.
Drive traffic back to your own blog and services.
If you’re ready to add guest blogging to your marketing plan, here are some great ways to find the perfect opportunities.
1. Look for Blogs in Your Niche
Start by thinking about who your ideal client is and what they read. What websites or blogs do they follow? Look at those in your own niche, and don’t forget to consider complementary ones. For example, if you specialise in social media management, you could write for a blog aimed at small business owners who need help with their marketing. The key is to find a site that’s relevant to your audience and willing to share useful content with their readers.
2. Don’t Shy Away from Big Sites
It’s tempting to only approach smaller, less-known sites, but don’t be afraid to aim high! While it might seem tough to get noticed, if you offer high-quality, relevant, and well-written content, bigger sites are just as likely to say yes. Look for signs that they accept guest posts, like a specific “Write for us” or “Guest post guidelines” page. Sometimes, you’ll find contact information in their “About” or “FAQs” sections.
3. Ask Your Network
You might be surprised by how many people you already know who would love for you to write a guest blog for them! Reach out to your existing contacts; fellow VAs, business friends, and even past or current clients. Think about the people in your network who have a blog and a similar target audience to yours. A simple email or message asking if they’re open to a guest post can lead to a great opportunity.
4. Use Social Media to Your Advantage
Social media is a great place to find guest blogging opportunities.
X (formerly Twitter): Use the search bar to find opportunities. Try searching for keywords related to your niche, followed by phrases like “guest post” or “write for us.”
Facebook and LinkedIn Groups: Many business groups have specific threads or posts for guest blogging opportunities. If not, a quick search within the group might reveal what you’re looking for.
5. Try Competitor Research
It’s a well-known fact that VAs love to guest blog, which means you can learn a lot from your competition! See where other VAs in your field have already been published and then pitch your own ideas to those same sites. Tools like SEMrush or Ahrefs can help you with this. Simply enter a competitor’s website, and you can see what backlinks they have, including links from guest blogs they’ve written.
6. Ask Google
Sometimes the best way to find something is to simply ask Google! You can get really specific with your searches. Try combining your niche with these phrases:
Your keyword + “guest post”
Your keyword + “write for us”
Your keyword + “submit a guest post”
Your keyword + “contribute”
Your keyword + “become a contributor”
7. Consider Publishing on Medium
While it’s not traditional guest blogging, publishing on Medium is a brilliant way to get links back to your website, grow your audience, and build your expertise. You can easily repurpose content you’ve already written and publish it on Medium to reach a new audience. For more tips, check out this article on “The Ultimate Guide to Using Medium for Marketing” by Neil Patel.
8. If in Doubt, Just Ask!
If you come across a site that you know your ideal clients visit, and you don’t see any mention of guest posts, just ask! Many websites don’t advertise guest blogging opportunities and some may have never even considered it. A polite and well-crafted email asking if they’d be open to a guest post can be all it takes.
Guest blogging opportunities are everywhere if you’re willing to put in the effort. The most important thing is to have a clear strategy and a willingness to get started.
Ready to take your VA business to the next level? Our membership offers a supportive community, expert-led training, and a fantastic network of fellow VAs. It’s the perfect place to learn new skills, find brilliant guest blogging opportunities, and grow your business with confidence.
Find out more and join our membership here!
