Business Development

Business Development, Business Mindset, Marketing - Finding Clients
Nervous about Networking – don’t be!
- 28th November 2025
- 0 comments
- by Amanda Johnson
I want to talk to you about something crucial, something that often trips up brilliant VAs: confidence, and specifically, how it shows up when you’re out networking.
I hear you. You’re worried about sounding ‘salesy’. You feel a bit awkward talking yourself up. You might even feel a bit of the fear-gremlin creeping in when you think about walking into a room full of strangers.
Let me be absolutely direct: Your passion is not a sales pitch; it’s a magnet.
The Secret Weapon: Authentic Passion
The one comment I receive time and time again is this: “Amanda, you have an amazing energy and a real passion for what you do!”
My response is always the same: “I know! I love it!”
I love supporting VAs to build a successful, sustainable business.
I love giving you the actual secrets to marketing your services and networking effectively.
I love the grit, the lightbulb moments, and the eventual success stories.
And that, my brilliant VA, is the impression you need to make.
You don’t want to be talking about your business with the energy of someone who’d rather be doing their tax return. Your genuine excitement for the work you do is infectious. Let that passion for helping others be your confidence.
It’s Not About You (And That’s Your Superpower)
Here’s a mindset shift that will change everything. When you walk into a networking event, stop focusing on your own nervousness.
“It’s not all about you.”
When you walk into that room, remember that half the other people there are thinking: “Oh gosh, I don’t know what to say. I feel nervous. I’m not very confident.”
As a military veteran, I believe in servant leadership. Use that approach here. How wonderful that someone like you; honest, direct, and caring; can approach them and make them feel comfortable. Your goal shifts from “How do I impress people?” to “How can I genuinely connect with and help someone else?”
No-Nonsense Networking: Your Action Plan
1. Leave the Gremlin at the Door.
DO NOT lead with, “I’m feeling really nervous/unconfident.” You are just reaffirming that negative mindset.
DO ask the organiser for an introduction if you’re feeling a bit lost. Explain that it’s your first time and you’d like to meet a few people.
2. Prepare Your Icebreakers (UK Style)
Part of confidence is preparation. Don’t leave yourself blankly staring at someone. Have a few genuine questions ready to show interest in them. Yes they are a bit cheesy but they work! Trust me.
Start at the tea and coffee station (classic British move!). Offer to pour a cup: “Would you like me to pour your tea/coffee as well?”
Try a casual opener: “Did you find the traffic bad today?” or “This room has a great energy, doesn’t it? Is this your first time here?”
Get straight to business: “What are you hoping to get out of this networking meeting today?”
3. What’s the Worst That Can Happen? (Spoiler: Nothing)
Let’s be honest. If you walk up to someone and say, “Hello, my name is [Your Name] and this is my first time at this networking meeting. I’d love to know more about your business—what do you do?”—the very worst that happens is they tell you what they do. It doesn’t matter if it’s clumsy or perfect. The fact that you started the conversation is the win.
Know This:
It is absolutely OK if this is your first time networking.
It is absolutely OK to ask for an introduction.
It is absolutely OK to approach people.
The more you do it, the more second nature it will become. It’s a skill, and like any skill, it takes practice.
Ready to Turn Confidence into Consistent Clients?
Networking is just one piece of the puzzle. To really build the VA business you dream of—the one with consistent, recurring revenue and a proper growth strategy; you need a focused plan, professional development, and a supportive community.
That’s why I created The VA Membership.
It is the only UK VA business accelerator that is designed specifically to help you build and grow a proper, scalable business.
Inside The VA Membership, You Get:
200+ Hours of Courses: Including a mini-course specifically on networking for those who feel apprehensive about marketing their business.
Weekly Group Coaching Calls: Direct access to me and the VACT team to iron out your challenges.
Weekly Co-working Sessions: Get the tough stuff done alongside other motivated VAs.
A Hugely Collaborative and Supportive Community: Not pink and fluffy, but direct, authentic support from VAs who are serious about success.
You can join for just one month, or save money with an annual plan. When you’re ready to stop guessing and start growing, we’re here.
Don’t wait for confidence to magically appear. Take the action, and the confidence will follow.
Come and join us. Let’s get to work!
Business Development
The importance and value of belonging to a monthly membership community
- 27th October 2025
- 0 comments
- by Amanda Johnson
If you want your VA business to be a success, there are certain things you need to do. You need to be visible, you need to focus on continued professional development, and you need to get the right support in place for you. I also think you need a community around you – be that other Business Owners, other Virtual Assistants, a group of friends that you can have a glass of wine, fizz or even gin with. This is where a monthly membership community comes into its own. It enables you to tick all of those things, as well as giving you the support and tools you need to grow your business.

It’s for those reasons I created the VACT monthly membership community – the VA Membership. But if you’ve never been a part of a business community, the idea of joining one may feel a little overwhelming. After all, there are free options out there, so why should you opt for a paid one?

Here’s a rundown of the importance and value of belonging to a monthly membership community.

Know you’re not alone

You’ll often find that a free membership group is a non-niche-specific dumping ground for everyone’s promotional adverts. Everyone in there is inevitably looking to just promote and move on – they’re not interested in supporting anyone else.

A monthly membership community, on the other hand, is more regulated. They’re niche-specific, and everyone in the group is there to grow and learn. You’re not alone and there’s plenty of support, training and advice available to help you do the same. The beauty of a VA group like the VA Membership is you’re all on a similar journey – you can help others and be helped yourself, no matter what stage your business is at.

A monthly membership community can help you step up

If you’re shy, introverted, unsure of your skills, a monthly membership community can help you step up – I deliberately designed the VA Membership to be a “safe space” for members to be able to talk honestly, openly and freely with each other. I wanted to ensure members never feel lost or insignificant.

A monthly membership community can hold you accountable to your goals and ambitions. They hear you when you talk, they encourage you to grow and they’re more active in showing their support. You can get tailored help and support when you need it and, when you’re ready to step up and implement that advice, you’ll have your own group of cheerleaders to encourage you on.

How to find the right community for you

If you want to benefit from a community, you need to be active in it – and you’ll only do that if you’ve chosen the right community for you. So opt for the one that gives you what you need. If you’re after support and advice, choose a monthly membership community. If you’re after somewhere you can just promote and run, opt for a free group.

The key is to not spread yourself too thin. When you join a group you’re joining something you should be able to benefit from being a part of. If you’re looking to promote and run, you’ve got no intention of being a part of a community. If you’re looking to grow as a business owner and a VA, you need to be in a community that you feel comfortable enough to contribute to. That’s why I encourage new signups within the VA Membership to not just hide lurking in the shadows – be an active part of it!

How to maximise the benefits of a monthly membership community

Joining a community is the first step. Here are a few tips to help you get the most out of whichever monthly membership community you’ve decided to join:

Don’t spread yourself too thin. Pick 2 or 3 VA related groups, as well as 2 or 3 business ones (based on your ideal client niche or your geographical area) – be this in person, on Facebook, LinkedIn or another community software.

Be active in the communities you’re a part of – become a valued member of the community.

Get involved – don’t lurk! Ask questions, take part in themed days and share your experiences.

Use the VA groups to help you foster awesome relationships with other VAs, get the training and support you need, and to be of value to others in your VA community.

Use the business groups as your fish ponds. These are the groups you hang around in, to foster relationships with your potential clients. You can search for conversations to add value to, answer any questions that you can, and grow your visibility within your ideal niche. (Yes, I really did describe a free group as a fish pond – choose where you spend your time fishing wisely – but don’t be the “flying fish” jumping in and out of ponds – instead be there for 3-6 months and if after that time you don’t get a nibbles – move on!)

How to be successful

If you want your VA business to be a success, there are certain things you need to do. You need to be visible, you need to focus on continued professional development, and you need to get the right support in place for you.

A monthly membership community, such as the VA Membership enables you to have all of those things and more. It’s what makes them so important and valuable to the community within them. The great thing with the VA Membership, it has a pay monthly option – so if you join us and after a month you decide that it’s not for you – you can cancel your membership and there are no hard feelings.
Business Development
The Smart VA’s Guide to CSR and Sustainability: Adding Strategic Value to Your Clients’ Businesses
- 18th May 2025
- 0 comments
- by Amanda Johnson
In today’s business landscape, virtual assistants are no longer simply task managers, they are strategic partners. As a virtual assistant, you are uniquely positioned to influence and support the direction of your clients’ businesses. One powerful way to do this is by understanding and applying the principles of Corporate Social Responsibility (CSR) and sustainability. In this guest blog, Alex Hughes shares how VAs can use CSR to great effect.
Businesses of all sizes are being called to operate more ethically, transparently, and sustainably and showcase to the world the impacts they are making.

Whether your clients are solo entrepreneurs or growing SMEs, integrating CSR into their operations is becoming a vital part of doing good business. As a VA, understanding CSR gives you an edge and empowers you to offer even greater value.
This is where the CSR-A Four Pillar Framework comes in. Developed by CSR-A (CSR Accreditation), this accessible structure enables businesses and those who support them to align their activities with impactful, sustainable practices.
Why CSR and Sustainability Matter (Now More Than Ever)
Customers, employees, and investors are increasingly making decisions based on a business’s values and actions. They want to read about the CSR efforts a business is making via their website and social media channels. Environmental impact, community involvement, workplace culture, and charitable giving are no longer peripheral, they are central to long-term success.
Companies that adopt a clear CSR strategy can benefit from:
Enhanced brand reputation and trust – Consumers are more loyal to brands that demonstrate integrity and purpose.
Improved employee engagement and retention – People want to work for organisations that care about more than just profit.
Greater resilience to regulatory and reputational risk – Being proactive on social and environmental issues reduces exposure to crisis.
Increased client loyalty and competitive advantage – Clients increasingly choose partners who align with their values.
Access to new markets and procurement opportunities – Many larger organisations now require CSR or ESG alignment from their suppliers.
Attraction of ethical investors or funding – Sustainability credentials are influencing investment, tender and grant decisions.
Stronger stakeholder relationships – Clear CSR commitments foster transparency and long-term collaboration.
Innovation through purpose-driven culture – Teams are more likely to generate creative, future-focused solutions in value-aligned environments.
Saving money – Reduced energy and operational costs by switching to renewable suppliers and refining processes and procedures.
Customers, employees, and investors are increasingly making decisions based on a business’s values and actions. Environmental impact, community involvement, workplace culture, and charitable giving are no longer peripheral they are central to long-term success.
For Virtual Assistants, this is more than a trend, it’s a chance to future-proof your own business while offering higher-value, strategic support to your clients. By understanding the core principles of CSR and sustainability, you can help shape policies, build reputation, and strengthen operations positioning yourself as a critical ally in your client’s long-term success.
Offering this level of support transforms your role from task-based to strategic, helping your clients build more resilient and responsible businesses. It is an opportunity not only to understand the language of modern business but also to help shape it. Supporting your clients in their CSR journey strengthens your role and opens doors to new services and higher-value partnerships.
The CSR-A Four Pillar Framework Explained
The CSR-A framework is built around four core pillars that cover the spectrum of responsible business practices. It is designed to be scalable and practical and ideal for small businesses and their support teams.
Environment – what the business depends on
Supporting practices that reduce environmental harm. This can include energy efficiency, waste reduction, sustainable procurement, and carbon footprint tracking.
Workplace – procedures and policies that improve products and services
Promoting a fair, safe, inclusive, and supportive working environment. This includes staff wellbeing, flexible work policies, training and development, and equality, diversity and inclusion (EDI).
Community – how the business operates and supports others locally
Engaging with and contributing to local communities. This could mean supporting local suppliers, partnering with community projects, or encouraging employee volunteering.
Philanthropy – donations of time and money to good causes
Giving back through charitable contributions and pro bono work. This encompasses fundraising, direct donations, or offering services to charities or not-for-profits.
These pillars provide a structured way to identify what your clients
Have already done
Are doing now
Are planning to do
What they could do better
And even what they cannot do yet
How VAs Can Add Value Using the CSR Framework
You don’t need to be a sustainability consultant to support CSR. With some foundational knowledge, VAs can help clients evaluate, implement, and showcase their CSR practices.
Here are some examples of how VAs can contribute:
Audit and Document: Help clients identify what they’re already doing across the four pillars. Many businesses are more active in CSR than they realise, and they just haven’t formalised or promoted it.
Policy Development: Review and draft basic environmental, EDI, or community engagement policies aligned to the client’s mission, vision and values.
Content Creation: Create blogs, newsletters, or social posts that highlight the client’s CSR activities, building trust with their audience.
Data and Reporting: Track CSR-related metrics or assist in preparing information for CSR accreditations or awards.
Internal Communication: Produce onboarding documents or team updates that reflect CSR values and culture.
Strengthen Your Own CSR Position as a VA
Leading by example is powerful. As a business owner yourself, you can apply the same four-pillar framework to your own VA practice. This may include:
Reducing your digital carbon footprint (e.g., green web hosting, changing utilities to renewable energy suppliers, recycling efforts etc)
Reviewing what you buy, whether you need it and what sort of sustainable products there are that you can switch to.
Supporting sustainability efforts in your collaborations or outsourcing.
Donating time to causes that matter to you.
Partnering with community-driven clients.
By embedding CSR into your own business, you increase your credibility and confidence when advising clients. You may also consider gaining your own CSR Accreditation to signal your commitment and differentiate your brand.
This is what I did for my business in 2022, and I gained a SILVER CSR-A Accreditation and just about to be reaccredited, so if I can achieve this, then so can you.
Conclusion: Be the VA Who Builds a Better Business World
CSR and sustainability are not passing trends, they are core business essentials. Understanding the CSR-A Four Pillar Framework allows you to support your clients in a meaningful, strategic way.
Whether it’s shaping policies, promoting community efforts, or simply asking the right questions, your knowledge can lead to more ethical, resilient, and future-ready businesses.
Start today: choose one pillar and explore how you might use it to support a current client or evolve your own VA business.
Take this short questionnaire from CSR-A to give you or your client a quick representation of where you are now.
https://csra-roadmap.herokuapp.com/
The future belongs to those who build with purpose.
Call to Action:
Want to learn more about the CSR-A Four Pillars or how to start supporting your clients with CSR?
Visit http://www.csr-accreditation.co.uk or contact Alex for more information, details below.
Alex Hughes
Auxilium Business Consulting Ltd – http://www.auxiliumconsulting.co.uk
Email: [email protected]
Business Development
Has AI changed what you need to put in your contracts?
- 28th February 2025
- 0 comments
- by Amanda Johnson
While everyone is enthusiastically adopting AI there are things that you need to have in your contracts with clients and your contracts with your team to be transparent and safe in how AI is used. In this guest blog post from Annabel Kaye of KoffeeKlatch we explore what you need to be aware of.

Generative AI
Generative AI is in things like Canva, and many other applications helping you and your team to generate content. That might be visual content, or words, or just ideas.
You may not own all the copyright in content created using AI. The idea of just ‘changing it enough’ is not entirely accurate. You may end up with a mixed copyright ownership or your copyright and non-copyright material. It is hard to tell as most of the world’s governments are still working out what to do about that.
Copyright in your ts and cs
If your work is about creating unique content and charging your clients to do it, you are going to have to make it plain in your own client ts and cs what type of copyright you are assigning. We did a major update for this on KoffeeKlatch VA contracts in 2024 and it really has helped everyone to get clear on when unique content is for us, and whether that includes the copyright (assuming of course that you own it).
Copyright and your team
To assign the right type of copyright to your client at the right time you need to be sure that your team members are assigning the appropriate rights to you. They too may not own the rights or all the rights depending on how that content was created.
Whilst it is a dangerous thing to try to restrict the tools that your self-employed team are using, in this instance you will want them to notify you if they are using AI to generate content that is being sold on to your clients. That way you can check the platform, check the rights, and get those ducks in a row.
There is on suggestion that you should prohibit the use of AI, just that you should be ‘platform-aware’ and check out the ts&cs on that platform. Some require crediting the AI (Canva does) and that may be an issue for some clients!
Analytical AI
Analytical AI goes through data and information and helps you see patterns or trends. You need to be careful about data that is shared with you by your clients. If that includes personal data, you can’t just run an analytics bot through it. It would be up to your client to specify that is OK.
As many of those bots are ‘learning’ bots there may be data privacy implications if they are going through data that identifies named customers and your client will need to update their data privacy and make suitable arrangements with customers before you do so.
Your own data privacy policy
You will always want to update your own data privacy policy and data audit when you add new software to your business. If you are using this type of AI on data directly collected by you for your business this is where you start.

Before you let the bot into your data, you should be sure:
– It is from a reputable supplier
You are clear how it uses, stores and shares data.
That is compatible with your data privacy policy.
You may want to create your own AI policy to set alongside your data privacy policy – or simply update your data privacy policy.
Your team processes
Where your team access personal data shared by your end client with you and your team, that will be governed by the Data Processing Agreement issued by your client (or your Koffeeklatch Data Processing form and documents if they did not). You will pass those instructions on to your outsourced team members using a similar format.
You should double check with them that they are not allowing AI bots into their local hard drives for other clients. Some will go through everything on that hard drive and if you permit local storage you may be having a data breach!

As the data controller (the client) specifies what should be done with their data you should never let AI bots anywhere near it and avoid letting your team let bots run wild.
Rogue bots
Not all AI bots are created equal. Some are rogue using common names of well-respected Ais slightly altered to trick you. Others seem harmless in what they promise but set off processes in your software that you may not be aware of.
You will need your contracts to require your team members to notify you of AI bots they are using so you can check out what is going on. If it is your equipment, you can simply ban them installing anything without your say so. But if its there’s you both need to arrive at transparency as they are self-employed, and it is their machine!

If you’re running a team you will want to be sure they know what’s what. Having a child use your smart phone or laptop for entertainment and downloading a bot by mistake can set off all sorts of security problems that nobody wants to have.
Update your contracts.
We updated KoffeeKlatch contracts for clients and for team members and expect to do so several times as the world of AI changes and the legislative framework around it evolves. At this stage we have kept it as simple as possible, but we are keeping an eye on developments so that we know when and what to update.
You can’t afford to sit on old contracts, old data privacy agreements, old data privacy policies think that what you did before is fine for today. You don’t need to be afraid, but you do need to be aware and keep your contracts up tod ate so they give you the tools you need to protect your data, your client’s data, and everybody’s business.

Annabel Kaye has been helping VAs with contracts and GDPR support for over 16 years. There have been a lot of changes in that time. Two years ago, year Jo Brianti joined the KoffeeKlatch team as a Director . Together the two of them provide a clear technical support system designed to help VAs create a profitable business that does not ignore the realities and legalities of the way you work today.

Annabel Kaye
Business Development, Tools and Software
Physical Diaries and Planners: Helping Virtual Assistants Become Business Owners
- 21st October 2024
- 0 comments
- by Amanda Johnson
In our digital world, we shouldn’t overlook the value of a physical planner, especially for Virtual Assistants (VAs) aiming to grow their business and really stand in the shoes of being the business owner. The MY PA Planner, found at mypaplanner.com, is a brilliant tool designed to help entrepreneurs, including VAs, organise their business and life effectively.
I am often asked what do I use to help me run the VA Training Academy and the wider VACT Limited – and it is a a physical planner. Over the years I have used many different planners but one I have come back to several years in a row is the MY PA Planner.

Why Physical Planners Work Well for VAs
Physical planners offer some great benefits that digital options often miss:
1. Clear Focus: A physical planner gives you a distraction-free space to concentrate on your goals and tasks without notifications popping up or the temptation to do multiple things at once.
2. Easy to Customise: Unlike fixed digital apps, a physical planner lets you set up layouts your way, add personal touches, and change your planning style to suit you.
3. Visual Reminder: Having a physical planner on your desk reminds you of your goals and commitments, helping you stay focused and motivated.
How the MY PA Planner Helps VAs Become Business Owners
The MY PA Planner is made with entrepreneurs in mind, making it a great choice for VAs who want to start their own business. Here’s how it can help:
Business Planning Made Simple
The planner includes a business plan template, which guides VAs through the process of planning and starting their own business. This is really useful if you’re thinking about moving from being a VA to running your own VA agency or similar business.
Setting Goals and Managing Time
With sections for yearly, monthly, weekly, and daily goal-setting, the MY PA Planner helps VAs prioritise tasks and manage time well. This organised approach is key for balancing client work with growing your own business.
Everything in One Place
As an all-in-one business planner, MY PA Planner includes useful tools like a time management system, project planner, and social media planner. These features are great for VAs managing several clients while growing their own business.
Keeping Track of Finances
The planner has monthly profit and loss and cash flow sections, helping VAs keep an eye on their finances as they start their own business. This financial awareness is important for growing a business that lasts.
Personal Growth
MY PA Planner isn’t just about business. It includes sections for gratitude journaling and habit tracking. These parts support the personal growth and wellbeing that’s needed for successful business ownership.

Making the Move to Business Owner
For VAs looking to become business owners, the MY PA Planner offers a structured way to make this change. Its features support:
1. Creating a Vision: Use the Life & Vision planner to map out your long-term goals as a business owner.
2. Planning Your Strategy: Use the business plan template to outline your services, who you want to work with, and how you’ll grow.
3. Making the Most of Your Time: Use the time-blocking feature to balance client work with growing your business.
4. Learning New Skills: Track your progress in learning new skills you’ll need as a business owner.
5. Growing Your Network: Use the connection pages to plan networking and keep track of important contacts.
By using the MY PA Planner regularly, Virtual Assistants can work steadily towards becoming business owners, making sure they don’t miss any important steps along the way.
The journey from Virtual Assistant to business owner can be challenging, but it’s also rewarding. With good tools like the MY PA Planner, VAs can organise their thoughts, plan their actions, and keep track of their progress effectively. This physical planner isn’t just for scheduling; it’s a comprehensive business companion, supporting VAs at every stage as they build and grow their own successful businesses.

The MY PA PLANNER

Want to get your hands on a MY PA Planner, you can do so here by clicking the button below. (And yes Amanda has the pink one!)

Click Here

Affiliate Link The link above to purchase is an affiliate link and I may earn a small commission if you use it to purchase but please be re-assured that I do not recommend anything I do not use myself and I do use the pink version of this planner to manage the VA Training Aademy® and VACT Limited.
Business Development, Getting started as a VA, Marketing - Finding Clients, Marketing and Social Media
30 Simple Marketing Tips for Virtual Assistants
- 14th June 2024
- 0 comments
- by Amanda Johnson
ACTIONABLE TIPS
30 easy ways to market your va business - whether that's getting your first client or your 10th client

Starting out as a VA and learning how to market your VA business can seem a little daunting at first. With on and offline options available, as well as free and paid marketing techniques, it’s understandable that you’re a little overwhelmed by the wide variety of choice.

And if you listen to the marketing experts, you may end up even more confused. Each will have their reasons for suggesting their marketing strategies of choice, and often, they’ll contradict another expert out there. And of course, a lot of those strategies aren’t suitable ways for you to market your VA business either.
Marketing your VA business doesn’t have to be difficult or daunting
So if you’re not sure whether you should be using your available time to get online or offline, whether you should be using your limited funds to pay for advertising, or if you should set up yet another social media account on the latest, newest platform – just take a breath!
The key to marketing your business is to just get started. Just pick one thing and do that. There is no right and wrong in marketing; there’s just marketing, or not marketing. And if you’re not marketing, you’re not giving your business any chance of success.
With that being said, here’s a list of easy ways you can market your VA business. Just take a look through, pick one and get to work marketing your business, one strategy at a time.
Market your VA business on social media
There are lots of marketing opportunities available to you on social media, and they don’t have to immediately revolve around paid advertising (although it’s a good one to try, once you understand how they work.) Here’s 10 ideas to get you started:
#1: Via your Facebook profile
You cannot use your personal profile to market your business, but what you can do is connect the two together. How do you do that? Simply:
Go to your personal profile and click ‘edit details’.
Under the ‘work’ section, click on ‘add a workplace.
In the ‘company’ section, start typing in the name of your business page.
When it comes up, click to add it to your work section.
Click to ‘save changes’.
#2: Facebook lives
These give you a great opportunity to market your VA business, to raise your visibility and market your business.
#3: Facebook groups
Join groups that cater for your ideal customer and start answering questions, posting and generally being present in there. You’re looking to build relationships, not actively promote your business, but if you are able to help someone, give them the option to get in touch. If they have a dedicated marketing or freebie thread, make sure you’re engaging in that too.
#4: Host your own free challenge on Facebook
Challenges are really popular, and a great way to both market your business and grow your mailing list.
#5: Create a X chat (previously known as a Twitter hour)
Why not hold your own X chat hour? It’s awesome publicity for your business and can really help you reach your ideal customer.
#6: Join in other peoples X (Twitter) chats relevant to your niche
Not so common now but these were a great way of talking about a subject you were the expert in.
#7: Write a LinkedIn recommendation for someone else
Not only will this make the recipient’s day, it’ll also give you another way to promote your business too.
#8: Join LinkedIn groups
LinkedIn groups can be a bit hit and miss, but why not experiment and see if they work for you? Come and join us in our LinkedIn Group – The VA Help Desk.
#9: Repurpose your existing blog posts and publish on Medium
You can easily import your existing blog posts on Medium. Social Media Examiner shares how to do it, in this blog post.
#10: Share a post praising someone else
This type of post not only makes someone’s day, there’s also a good chance they’ll interact with it and share it on their accounts too. (Just make sure you tag them in your post!).
Online marketing strategies for your VA business
Most of your clients will be online, so it’s understandable that it’s another popular way to market your VA business. From making use of your existing assets, through to jumping into the often overlooked ones, here’s 10 more ways to help you with your marketing:
#11: Your own website
This is your online home and it needs to be the place you drive everything you do online, back to. So make sure it really captures what you’re about and who you help – and of course, include links to your opt-ins and your contact details!
#12: Build your own mailing list and regularly stay in touch with your email subscribers
Many VAs aren’t utilising email marketing in their business, and they’re missing a trick. It’s still really popular and far from dead (as this OptinMonster article attests!).
#13: Host a webinar
What topic would your audience love to hear about, and you could host a webinar on? Webinars are good for raising awareness over what you do and for building your mailing list.
#14: Write a testimonial or review for someone else’s product or service
If you’re already paid for a course or membership program from someone, why not leave them a testimonial or review? It’ll make their day and if they use it on their site, will help market your VA business too.
#15: Be a guest on someone else’s podcast
Podcasters are always looking for guests, so if you have something that their audience can gain value from, offer your services as a guest on their show.
#16: Write a guest blog post for someone else’s site
This is a great way to get a link back to your site and to raise your own profile. It helps the website owner out, as they’re getting valuable content to share with their audience – content they’re not having to write themselves – so it;s a win-win for all involved.
#17: Create pins for your freebies and share them on Pinterest
Don’t underestimate how useful Pinterest can be for your business. If you have a free opt-in, regularly sharing pins linking back to it, wil help your traffic and raise your profile online. Are you following us on Pinterest – if not come and do so today.
#18: Set yourself up on Google My Business
It’s on Google, so that will help your SEO and your traffic!
#19: Use a personalised signature on all of your emails – personal and professional
Create your own personalised signature using Wisestamp – they have a free and paid account option.
#20: Contribute to industry specific forums and websites
Trade and industry magazines can offer you some great marketing opportunities – and many are on the lookout for interesting content for their readers.
Offline marketing suggestions for your VA business
Although the world seems to have gone online, offline marketing activities are still popular. When lockdown is over, here’s some offline ways you can try, to market your VA business:
#21: Client referrals
Whilst you’re holding your client reviews, listen out for opportunities to ask for a referral. The perfect time is when they’re celebrating a win or praising you for your help.
#22: Co-sponsor an award or contest
This doesn’t have to be a big event, just make sure it’s one you’re happy to be associated with.
#23: Attend local business networking events
There’s a lot to choose from, from early morning breakfast events, through to evening socialising – so try several different types out and see how you go.
#24: Join a local business group
Whether it’s a specialised niche business group or the local women in business-type group, try out several and see what suits you best.
#25: Join the Chamber of Commerce or Federation of Small Business
Depending on your ideal clients, these can both be really beneficial for your business. You’ll also get membership benefits (such as free business banking and discounts in stores), so why not investigate how you get on with them both?
#26: Attend trade shows and exhibitions
Always a popular one – and it’s no wonder. They’re great for you and your business!
#27: Make use of flyers and pin them in your local area noticeboards
You don’t need to stand on street corners handing out flyers to the masses, but it pays to have some that you can strategically place on noticeboards and specific prime advertising spots in your area.
#28: Run an ad in your local business publication or trade magazines
Consider running a paid advert in your local or trade publications. Aim for the business and trade publications, rather than the local newspaper.
#29: Write an article for your local business publication or trade magazines
Write an article or inquire about an advertorial in your local publication or trade magazine.
#30: Interact with your existing contacts
You never know who someone knows. It doesn’t hurt to casually remind your business and personal contacts about what you do for a living, and to ask them if they know of anyone who’s looking for help.
Marketing your VA business doesn’t have to be overwhelming or difficult. The ideas above will help you to get started, so why not set the intention to pick one to implement each week? Not only will that help you move your business forward, it will also get you marketing your business, easily and consistently!
If you’re feeling a little overwhelmed with how to market your VA business, why not join our monthly VA Membership? It’ll give you the training and resources you need, to grow your confidence and your business, as well as marketing tips and access to a supportive community. You’ll find all the information on the VA Membership here. The best bit is, you can join us on an annual membership and save £80 or pay monthly on a recurring payment, cancel anytime basis.
Business Development, Getting started as a VA, Marketing - Finding Clients, Marketing and Social Media
30 Productive Activities to Boost Your Virtual Assistant Business
- 12th June 2024
- 3 Comments
- by Amanda Johnson
Unfortunately, every business owner experiences highs and lows, even virtual assistants. One year, you could be gaining new clients through referrals, building an empire, and making more money than ever before. The next, you could be struggling to get by with limited clients.

actionable tips
30 Things to Do When Your Virtual Assistant Business is Slow

Whether you transitioned to virtual assisting as a result of Covid-19 back in 2020 or more recently, or you are a veteran virtual assistant, you’ve probably faced some hurdles in recent years. You may have lost clients altogether or had clients cut back on your services, but you’ve got the right attitude; instead of worrying, you’re looking for some ways to get back on top.
We’ve got 30 ways to help give your virtual assistant business a boost.
#1: Boost Your Skillset
A great thing to do for your business when things are slow is to learn a new skill. This will allow you to charge more for your services and attract new clients.
If you’re unsure what skills to focus on, think about your client base and their needs. Do you often work with Excel? PowerPoint? Brush up on your skills by doing the work you do most often for your clients more credible.
There are many ways to learn a new marketable skill. Read a book (I share some of my favourites here), take an online course, join a Membership, or even watch a YouTube tutorial. Your clients will appreciate you telling them you offer more than you did before.
#2: Focus on Marketing
Give some serious thought to what has worked best to attract clients, and think about what you can do better.
Now is a great time to create a logo if you don’t already have one. Branding is everything. Use the extra downtime to think about the colours and graphics you use on your social media, website, and emails. Are you talking to an ideal client? Sometimes we get a little lazy and focus on the wrong stuff.
If you aren’t already active on LinkedIn, it’s not too late to start! Many people start here when looking for assistants. Make sure you have a company LinkedIn page – if you have one, have you made sure that all of the relevant fields are up to date.
#3: Take a Much-Needed Break
Remember, it’s okay to take a break and slow down a little! Getting some rest and restoration now will prevent you from getting burnt-out later.
Try out a new hobby, such as cooking or knitting. Even hobbies that aren’t directly related to your work can be great inspiration for blogs or social media posts. Also when you take a break, you can often give your brain the space to get creative and possibly come up with new services or packages.
#4: Edit Your Website
If you don’t already have a website, now is the time to create one!
If you already have a website, take this opportunity to update and edit it. Make sure your current prices and services are listed and that you link to your social media pages and blog if you have them.
Your website will be the most important first impression of you; take this time to treat it with care.
#5: Tidy Your Office Space
A slow period for business is a great opportunity to tidy or revamp your office space. If you’re going to have virtual meetings with clients, you want them to see that your space is organised and inviting.
A fresh coat of paint or a new piece of artwork can elevate your environment. I find that when I clear the clutter, it’s as if I am telling the universe I am open to receiving new clients.
#6: Check-In On Your Clients
Be sure to check in on clients, especially past clients who have perhaps scaled back their services with you.
Consider sending out a greeting card, either virtually or good old traditional snail mail. Ask past clients if they need minor assistance or if they know someone who does.
Be sure to thank current clients for working with you. It’s worth thinking how you can add value to clients while checking in with them – could you send them a blog post or book you think they might enjoy.
#7: Network
There are plenty of virtual networking opportunities. Join a Facebook group or forum and start connecting with other virtual assistants and people in your field. You may find someone you can collaborate with or someone who can connect you to new clients.
#8: Set Up a Mailing List
Mailing lists are a great way to keep in touch with past, current, and prospective clients, we share 5 reasons why you need to create a mailing list in this past VACT blog. Whenever you are offering new services or promotions, you can easily let everyone on your mailing list know. Perhaps you need to create a lead magnet or refresh an existing one.
If you already have a mailing list, now is a good time to cleanse it, getting rid of inactive subscribers who haven’t engaged with your content or utilised your services in a long time.
Be sure your website has a link to sign up for your mailing list! Have you tested it recently? Now is a great time to test it.
#9: Organise Your Files
Take a day or two to organise and de-clutter both your physical office files and your computer files. When business picks up again, you’ll have an easier time finding old files and paperwork quickly.
Make sure your filing system is intuitive and consistent. Consider using a virtual data room (VDR) instead of cloud-based applications for secure storage and file transfer between clients. If you use something like Dropbox or Onedrive have you backed up to an external location?
#10: Start a Blog
Blogging can be a great way to drive traffic to your site and help your clients get to know you. It’s a tactic to keep people engaged with your brand, even if they currently don’t need your services.
Consider blogging topics relevant to your current clients or your desired client base, which will encourage readers to learn more about you and what you offer. Here’s a list of easy and essential blog posts every VA business should have.
#11: Revisit Your Pricing
It’s a good idea to revisit your pricing and update it as needed. You might think it makes sense to lower your prices a bit in slow periods but I would caution against it.
Offer sales and limited-time deals to promote products and encourage users to buy premium packages for less. Are you wondering if you should have your pricing on your website? Personally I recommend selling as you like to buy – so if you are put off from a site that doesn’t display pricing then you need to show your prices on your site. I don’t agree with the VA Trainers who tell you not to include it because it encourages conversation – they are waffling to you – it doesn’t! Show your pricing!
#12: Research Your Competitors
You can learn a lot from your competitors. What strategies do they use that you could benefit from trying? Take a look at the websites and social media pages of your top competition.
It’s also a good idea to see how your competitors have changed their pricing and services during this slow period. You don’t want to be charging exorbitantly more than people offering similar services to you. On our free resources page there is a workbook you can work through to help you research your competitors.
#13: Consider Automation
Do you have any processes that could easily be automated? Some examples are onboarding, sending or paying invoices and scheduling social media posts.
Now is a great time to consider automating processes that could save you time when business picks back up.
#14: Take Fresh Photos
If you’ve recently cleaned or updated your office space, take some new photos for your website. It’s also a good idea to update any photos of yourself on your website or social media pages.

#15: Develop New Services
Consider new services that would be attractive to your clients and roll them out. Set yourself apart from the competition by staying active in this slow period.
#16: Create a Survey For Your Clients
Create a survey for your clients and send it to them. Many people have more time on their hands than you realise; they might be willing to complete a survey if you offer something in return.
Ask your clients what they like most about your services and what they could use more support with. This will help you actively make your services more valuable and more appealing to clients.
#17: Ask Past Clients For Testimonials or Case Studies
Take receiving feedback a step further and ask for testimonials. There’s nothing more assuring to prospective clients than social proof. Ask clients that have had positive experiences with you to share their words, and build your own testimonials page on your site.
#18: Learn SEO
Understanding how to utilise SEO is an asset for any freelancer or a business owner. Take the time to learn about SEO, whether you watch a YouTube video or take a full course. We have webinars in the VA Membership on these subjects.
Use SEO on your website to drive more clients to your site from Google searches! Tools like Meta descriptions and tags can make a world of difference.
#19: Create Email Templates
You may send many emails with similar information or language. Take some time to build a library of email templates – or canned responses.
When business picks up again, you’ll easily be able to copy and paste email templates and fill in any additional details. This will help you communicate with a lot of clients quickly and effectively.
#20: Try Video Marketing
Video marketing is more effective than print ads and might be what you need to engage new clients. Try filming a video of yourself describing one of your services and post it on your website or social media pages.
This helps prospective clients get to know you better. People are often more likely to watch a video than read several paragraphs of information. The search engines love it when people spend protracted time on your website – video can keep people on your site for longer.
#21: Join a Webinar, Membership, take a course
A slow business period is a good opportunity to increase your knowledge and expand the type of projects you can take on.
Enrol in an online class or register for a virtual conference, join a training Membership and you may even walk away with new connections (business friends or even clients) from other students.
#22: Analyse Client Data
It’s always a good idea to get to know your clients better. What services do they value most? What are their goals and their needs?
All of this is information that can help you with marketing and sales. How do your customers describe their problems and their needs? You can use this language on your website to describe how your services can help customers.
If you haven’t used Google Analytics before, give it a try. It helps you understand where your website traffic is coming from and who views your website.
#23: Upgrade Your Technology
Have you been putting off updating your phone or computer? Now is the time to do it. Consider investing in new software or even a new phone, laptop, or computer.
Have you always wanted a headset? A new printer? Don’t feel bad about spending a little money, even though business is slow. When things pick back up again, you’ll be grateful your technology is running smoothly.
#24: Register Your Business or enter an Award
The paperwork that comes with registering your business and making it official can be time-consuming. Get it out of the way now while you don’t have as much on your plate! Or if you have done this, take some time to research awards (both within the VA Industry and beyond) and enter them. These can be great for getting a little press for your business.

#25: Create and Schedule Social Media Posts
If you use social media for marketing your business, now is the perfect time to create a backlog of content.
When things get busy again, you’ll have posts and content ready to go and will be able to spend your time on clients rather than social media marketing. For scheduling I recommend and use SmarterQueue.
#26: Audit Your Expenses
Doing a business audit can help identify items you’d like to spend less money on. Maybe you spend a lot on office supplies and want to scale back on expenses in that area. Take this opportunity to tighten up your finances. Look at money-wasters like unused subscriptions and shipping costs.
#27: Streamline and Document Your Processes
You know those processes that you do so regularly that they’re second-nature? It’s a great idea to document those processes when you have some downtime.
When things are slow, you may go a few months without performing a process. This could cause you to forget exactly how you did things. When you document a process, you ensure that it gets done right no matter how much time goes by.
Streamlining and document your processes is also helpful if you eventually want to bring another person (such as an Associate) onto your team or as part of your contingency plans.
#28: Think About Your Unique Niche
Figuring out what your niche is can help you better sell yourself to new clients. Think about your unique skills and personality and how you can use them.
It may seem negative to have a niche, as you probably want to be open to clients from all fields. However, having a niche can help you network and make you particularly appealing to certain clients.
Having a niche can even help you make more money! But at the same time please do not panic if you do not have a niche – a niche is a marketing tool.
#29: Tighten Up Your Paperwork
Do you have paperwork you send to clients, such as contracts? Consider sprucing it up a bit. Make sure to include your logo and your contact information. When was the last time you checked / reviewed your contracts, profile document, welcome pack etc – take a few minutes to review your own paperwork.
#30: Make a List of Goals
Despite the challenges of a slow business year, you still have a lot to be proud of as a virtual assistant. Take time to reflect and make a list of goals.
Where do you see yourself and your VA business in 10 years, 5 years, 3 year and 12 months from today.
Writing down your goals will remind you of who you are, why you became a virtual assistant, and how you should spend your time to obtain future goals.
Even when obstacles come your way and you have to adjust your timeline, having strong and relevant goals to work towards gives you the motivation to carry on, even in the toughest times. This can be a hugely motivating activity and it’s something that we do regularly as part of the VA Membership.
Final Thoughts
When business is slow, you can take plenty of actions to grow and improve your business. Although you can’t control everything, you can control how you respond to challenges and slow business periods. Invest in yourself, stay positive, and stay engaged! Now is the best time to focus on recharging yourself and making your business more competitive.
When you’re ready to grow or scale your VA business I can help you inside the VA Membership. It’s packed full of social media ideas to get you started.
The VA Membership is the only UK VA business accelerator that’s designed specifically to help you build and grow your VA business, to help you create recurring revenue and consistent growth through regular and consistent action. With over 100+ hours of courses, weekly co-working sessions, weekly group coaching calls, a private support group and the ability to pay as you go – when you’re ready to grow or scale your business online, I can help you inside the VA.Membership.
Business Development, Getting started as a VA
5 Key strategies for a successful VA Business
- 2nd June 2024
- 0 comments
- by Amanda Johnson
Today, the virtual assistant industry is still thriving. But from what I see in the various Facebook communities I am a member of, many VAs who have not done any formal training course are still struggling to get clients. So in this blog, I want to share with you 5 key strategies for a successful business including how to find clients. But first…

Do these 5 strategies
in order to be successful and find clients for your VA BUSINESS

Finding Clients

In order to get clients, you need to be doing the following 3 things consistently:

Building your network: Networking is one of the best ways to find new clients. Attend industry events, connect with other VAs online – there is often the chance of associate VA work, and reach out to potential clients / other businesses in your area.

Creating a strong online presence: Your website and social media profiles are essential for marketing your business. Make sure they are up-to-date and reflect your expertise and skills. Please don’t create them and then forget about them – you need to be using them on a consistent basis.

Providing excellent customer service: Once you have a client, it is important to provide them with excellent customer service. This means being responsive to their needs, meeting deadlines, and going above and beyond to exceed their expectations.

But actually your success starts before you do those 3 things – it’s all about the strategy that you have for your business. So let me share:

5 strategies for success as a Virtual Assistant.

1. Have a clear vision for your business. What do you want to achieve in the short-term and long-term? What kind of impact do you want to have?

Once you know what you want to achieve, you can start to develop a plan to get there. This plan should include your goals, your target market, and your marketing strategy.

2. Create a specific action plan. Once you have a clear vision for your business, you need to create a specific action plan. This plan should include the specific tasks that you need to complete in order to achieve your goals.

Your action plan should be realistic and achievable. It should also be flexible enough to adapt to changes in your business or the market.

3. Focus on your strengths and what you’re good at. Don’t try to do everything yourself. outsource tasks that you don’t enjoy or aren’t good at. This will free up your time so that you can focus on the tasks that you’re best at.

There are many resources available to help you find VAs who can help you with the tasks that you don’t want to do or aren’t good at.

4. Build relationships with other VAs and entrepreneurs. Networking is a great way to get referrals, learn new skills, and stay motivated. There are many online and offline communities where you can connect with other VAs and entrepreneurs.

5. Don’t be afraid to ask for help. There are many resources available to help you succeed in business. Don’t be afraid to ask for help from your mentors, colleagues, or online communities. Sites like this one have a lot of free resources that you can work throug in your own time.

If you follow these five strategies, you’ll be well on your way to starting a successful VA business!

But let me share some additional takeways to help you.

Set realistic expectations – but play the long game. It takes time to build a successful business. Don’t expect to make a lot of money right away.

Be patient. There will be setbacks along the way. Don’t give up if you don’t see results immediately.

Stay positive. A positive attitude is essential for success. Believe in yourself and your ability to achieve your goals.

Would you like some help?

As part of the The VA Membership, we are always looking at how we can improve the process of finding and onboarding clients.

The VA Membership is the only UK VA business accelerator that’s designed specifically to help you build and grow your VA business, to help you create recurring revenue and consistent growth through regular and consistent action. With over 100+ hours of courses, weekly co-working sessions, weekly group coaching calls, a private support group and the ability to pay as you go – when you’re ready to grow or scale your business online come and join us in the VA Membership. It would be awesome to support you and help you to become the “Go-To” Virtual Assistant.

Business Development

The Secret Weapon: Authentic Passion

It’s Not About You (And That’s Your Superpower)

No-Nonsense Networking: Your Action Plan

Know This:

Ready to Turn Confidence into Consistent Clients?

Inside The VA Membership, You Get:

Know you’re not alone

A monthly membership community can help you step up

How to find the right community for you

How to maximise the benefits of a monthly membership community

How to be successful

Why Physical Planners Work Well for VAs

How the MY PA Planner Helps VAs Become Business Owners

Business Planning Made Simple

Setting Goals and Managing Time

Everything in One Place

Keeping Track of Finances

Personal Growth

Making the Move to Business Owner

The MY PA PLANNER

Marketing your VA business doesn’t have to be difficult or daunting

Market your VA business on social media

#1: Via your Facebook profile

#2: Facebook lives

#3: Facebook groups

#4: Host your own free challenge on Facebook

#5: Create a X chat (previously known as a Twitter hour)

#6: Join in other peoples X (Twitter) chats relevant to your niche

#7: Write a LinkedIn recommendation for someone else

#8: Join LinkedIn groups

#9: Repurpose your existing blog posts and publish on Medium

#10: Share a post praising someone else

Online marketing strategies for your VA business

#11: Your own website

#12: Build your own mailing list and regularly stay in touch with your email subscribers

#13: Host a webinar

#14: Write a testimonial or review for someone else’s product or service

#15: Be a guest on someone else’s podcast

#16: Write a guest blog post for someone else’s site

#17: Create pins for your freebies and share them on Pinterest

#18: Set yourself up on Google My Business

#19: Use a personalised signature on all of your emails – personal and professional

#20: Contribute to industry specific forums and websites

Offline marketing suggestions for your VA business

#21: Client referrals

#22: Co-sponsor an award or contest

#23: Attend local business networking events

#24: Join a local business group

#25: Join the Chamber of Commerce or Federation of Small Business

#26: Attend trade shows and exhibitions

#27: Make use of flyers and pin them in your local area noticeboards

#28: Run an ad in your local business publication or trade magazines

#29: Write an article for your local business publication or trade magazines

#30: Interact with your existing contacts

#1: Boost Your Skillset

#2: Focus on Marketing

#3: Take a Much-Needed Break

#4: Edit Your Website

#5: Tidy Your Office Space

#6: Check-In On Your Clients

#7: Network

#8: Set Up a Mailing List

#9: Organise Your Files

#10: Start a Blog

#11: Revisit Your Pricing

#12: Research Your Competitors

#13: Consider Automation

#14: Take Fresh Photos

#15: Develop New Services

#16: Create a Survey For Your Clients

#17: Ask Past Clients For Testimonials or Case Studies

#18: Learn SEO

#19: Create Email Templates

#20: Try Video Marketing

#21: Join a Webinar, Membership, take a course

#22: Analyse Client Data

#23: Upgrade Your Technology

#24: Register Your Business or enter an Award

#25: Create and Schedule Social Media Posts