Part 4 – Blogging
You are probably wondering if you will need a blog? Short answer – YES!
What is a Blog?
A blog is a marketing tool that allows you to get more online visibility generally through the written word.
Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.
Blogging is a lead generation tool – and also helps you get discovered via social media. Every time you write a blog post, you’re creating content that people can share on social networks — Twitter, LinkedIn, Facebook, Google+ which helps expose your business to a new audience that may not know you yet.
So blogging helps you to drive new traffic to your website.
