Conquer Imposter Syndrome and Thrive
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- by Amanda Johnson
Feeling like a fraud? Like you’re just winging it and everyone’s about to find out?
You’re not alone. Imposter syndrome is incredibly common, especially for virtual assistants navigating the challenges of running their own businesses.
It’s that nagging feeling that you’re not good enough, that your successes are down to luck, and that you’re about to be exposed as a phoney. But here’s the good news: you can overcome it.

As a VA, you’re juggling a lot – client work, admin, marketing, and everything in between. It’s no wonder imposter syndrome creeps in. You’re constantly learning, adapting, and pushing yourself outside your comfort zone. That’s where the magic happens, but it can also trigger those feelings of self-doubt.
So, how can you tackle imposter syndrome and start truly owning your brilliance? Here are some practical tips specifically for VAs:
1. Set Yourself Up for Success (and Celebrate It!)
Forget aiming for the moon right away. Start small. Break down your big goals into smaller, manageable chunks. Each time you tick something off your list, no matter how small, celebrate it! Seriously, do a little dance, treat yourself to a cuppa, or tell a friend. This reinforces your achievements and builds your confidence. Keep a “wins” list – it’s a fantastic visual reminder of everything you’ve accomplished. Did you land a new client? Successfully manage a complex project? Get a glowing testimonial? Celebrate those wins! Even small victories count.
2. Find Your Tribe (and Share the Load)
Connecting with other VAs is invaluable. Join online communities, attend virtual meetups, or find a mentor or coach who understands the VA journey. Sharing your experiences, challenges, and wins with others who get it can be incredibly validating. A supportive community can help you realise you’re not alone in feeling this way and offer practical advice and encouragement. We have specific training on imposter syndrome within our VA Membership, and our group coaching calls provide a safe space to discuss these feelings.
3. Focus on Your Strengths (and Ditch the Comparisons)
It’s easy to get caught up in comparing yourself to other VAs. But remember, everyone’s journey is different. Focus on your unique skills and talents. What are you really good at? What do your clients rave about? Lean into those strengths and use them to build your confidence. Keep a client testimonial file and read through it when self-doubt creeps in.
4. Be Kind to Yourself (You’re Doing Great!)
Running a business is tough. You’re bound to make mistakes along the way. Don’t beat yourself up about it. Everyone does it. Learn from your mistakes, dust yourself off, and move on. Remember, progress isn’t linear. Some days will be harder than others. Be patient with yourself and celebrate how far you’ve come.
5. Don’t Be Afraid to Ask for Help (You’re Not Supposed to Know Everything)
Feeling overwhelmed or unsure about something? Don’t be afraid to ask for help! Whether it’s a client question, a tech issue, or just needing some advice, reaching out is a sign of strength, not weakness. Your clients, colleagues, and mentors are there to support you.
Practical Exercises to Tackle Imposter Syndrome:
Identify your top 3 strengths: Grab a notebook and pen. List your key skills and talents as a VA. Now, think about specific examples of how you’ve used these strengths to help your clients. Write them down! This exercise will help you see your value and build self-assurance.
Reframe negative thoughts: Imposter syndrome often whispers negative thoughts in your ear. Identify one negative thought you frequently have (e.g., “I’m not as good as other VAs”). Now, try to reframe it into a positive affirmation. For example, you could say, “I’m constantly learning and growing, and I offer unique value to my clients.” Practice reframing these thoughts regularly.
Ready to Transform Your VA Business and Ditch Imposter Syndrome for Good?
Imagine feeling truly confident in your abilities, attracting your dream clients, and building a thriving VA business you love. The VA Membership can help you get there. We offer a hybrid approach to coaching and mentoring, tailored to your specific needs. Our membership provides over 150 hours of targeted courses, weekly co-working sessions to boost productivity, supportive group coaching calls where you can share your challenges and wins, and a vibrant community of like-minded VAs. We also have the ability to trial the VA Membership for less than your hourly rate!
Stop letting imposter syndrome hold you back. Click here to book a free discovery call and discover how The VA Membership can help you unlock your full potential and become the successful VA you’re meant to be. Let’s chat!